Blog · Page 4
Ten years inside SaaS products generates opinions. Most content from a UI/UX design agency is written to rank, not to say anything.
This is the other kind – the patterns that keep showing up, written down before the next product makes the same mistake.
The Harsh Truth About UX Design in Education (and Why It Fails New Designers)
Your beautiful portfolio won't survive first contact with a real stakeholder meeting.
New on HackerNoon: your product feels complex? Give it a spine
The UX Iceberg Problem: When Research Becomes an Excuse
If you've been researching the same problem for three months, you're not being thorough – you're being scared. There's a special kind of hell reserved for product teams drowning in UX iceberg syndrome.
Tanya wrote about why SaaS pricing pages fail for HackerNoon
Why UX and Marketing Keep Failing – and How to Fix It with Backwards Campaigns
If the demo can't prove the headline in 60 seconds, change the headline.
Simple Web Design: The No-Images Draft That Actually Converts
Everyone says they want simple web design. Then they brief a carousel, three gradients, abstract shapes, and a brand film with soft-focus office plants.
Your SaaS Documentation Is Presales. Treat It Like One.
Marketing automation SaaS. 42 employees. Series A closed. They hired an agency to redesign their website – recommended, SaaS portfolio, $18,000 for a six-week engagement.
Landing Pages Fail When They Look Good But Load Slow
Slow pages don't just annoy people. They change their minds.
The Ultimate Design Package Alternative for Proven ROI
I've lost count of the founders who've come to me after buying a “starter” or “small business” website design package. Same story every time: a tidy PDF proposal, a fixed number of pages, a timeline that fits neatly into a calendar, and a site that looks vaguely competent but somehow does nothing.
The Painful Truth About UX/UI Debt (And the Essential Fixes to Start Now)
Every product accumulates UX/UI debt. Cluttered flows. Unloved screens. Ghost features no one uses but everyone's too scared to remove. The digital equivalent of that junk drawer in your kitchen – you know it's a mess, you just don't know where to start.
UI/UX Design and Development That Developers Actually Love
If you've ever opened a Figma file and wondered whether the designer actually met a developer in their life, this post is for you.
The Real Cost of Startup Website Design and Development Nobody Tells You About
Got an email at 3:47 AM last Tuesday.
What Design Audits Aren't (Stop Calling Them That)
Got an email Tuesday morning.
How to Write a Design RFP That Doesn't Waste Everyone's Time
Design RFPs have a reputation – and not a flattering one. Speaking as someone who's spent years inside big design teams and consulting for large product organisations, I can say this bluntly: most RFPs are a mess.
Empty State Design: Why Your Product's Empty States Matter More Than You Think
Most products I audit have great onboarding flows, polished dashboards, carefully designed settings pages.
What SaaS Website Designers Get Wrong (And How to Fix It in 8 Seconds)
There's a quiet crisis in SaaS website design. Too many teams have traded clarity for theater. Instead of sites that inform, we get sites that perform – full of gradients, animations, and positioning so vague it might as well be lorem ipsum.
"Maybe Later" Is the Most Expensive Button in Your SaaS User Onboarding
"Maybe Later" appears on modals, product tours, feature announcements, onboarding flows. It's the soft opt-out – a peace offering to the overwhelmed new user. A UX safety valve.
UX Audit Checklist: 15 Signs Your Product Needs a Reset (Not a Redesign)
You've been shipping. The roadmap is moving, features are live, users are paying. But somewhere in the last few months the product started feeling... thick. Not broken – functional. Just harder to use than it needs to be.
SaaS Pricing Page Design: I Audited 31 SaaS Pricing Pages. Here's What Kills Conversion.
47 features. That's the average number of features listed in a SaaS pricing page comparison table across the 31 pages I've audited over three years. B2B companies, $500K to $50M ARR.
User Onboarding: I Skipped Our Best Feature in Onboarding – 73% Never Found It
I spent 6 weeks building a feature that saved users 40 minutes per week.