The thinking behind DNSK.WORK

Agencies sell process. Freelancers sell hours. Both are the wrong answer for a team that needs someone senior, embedded, and and already has thoughts.

The clients changed every few years, the problem didn't: products that mostly worked, teams that mostly knew what was wrong, and users who definitely found something better before the roadmap got to it.

At some point, watching it happen stopped being useful, so DNSK.WORK was the obvious thing to build. Embedded, senior, no agency machinery – just someone already inside the product by week one.

Start with the free review

Designer

Tanya Donska has an Awwwards judging credit, a UK Global Talent visa, and a decade of being the most useful person in someone else's Figma file. In the reverse order of importance.

Who's actually behind this

Book

Everyone using AI in design has noticed something's off. “Looks Good to Me: On AI Sycophancy, Context Loss, and Inverted Baselines” is Tanya Donska naming it. Nine problems. Already happening. Written down.

Read the book

Principles

/ 001

The point

In a big agency, the senior designer is usually in the meeting about the meeting. By the time the work reaches someone who knows what they're doing, three weeks have passed, the brief has changed twice, and the original problem is technically still on the table. With a freelancer, the work gets done. The wrong work, sometimes, but it gets done. Neither works. So – DNSK.WORK

DNSK.WORK isn't here to reinvent anything – Tanya has seen what happens when someone tries. The goal is simpler: find what's broken, fix it, move on. It was always going to cost more to wait.

/ 002

In practice

Most clients arrive here already knowing what's broken. They've known for a while. The first conversation with Tanya is usually less of a discovery and more of a confirmation – she'll get into the product and the Figma comments will start before the call ends.

DNSK.WORK works best with teams who've run out of reasons to wait. Not the ones who need convincing the problem is real. The ones who've been convincing everyone else for months.

/ 003

What matters

Most clients arrive here already knowing what's broken. They've known for a while. The first conversation with Tanya is usually less of a discovery and more of a confirmation – she'll get into the product and the Figma comments will start before the call ends.

DNSK.WORK works best with teams who've run out of reasons to wait. Not the ones who need convincing the problem is real. The ones who've been convincing everyone else for months.

Testimonials

Most people who find DNSK.WORK were sent here by someone who's already worked with Tanya. The work tends to do that. Good design fixes don't need a case study – they need one person in the right meeting saying "I know someone."

DNSK.WORK Client feedback — printed for your records
SERVICEDigital Product Design
DURATIONAs needed
DISCOVERY PHASENone
ACCOUNT MANAGERNone

Tetiana was fantastic to work with. She embodies an exceptional balance of creative ingenuity and highly efficient in producing quality designs. Tetiana was thoughtful and methodical in her approach, leveraging her broad experience to solve crucial UX problems. At the end of our project, Tetiana delivered a clean, crisp and simple design for a relatively complex product. I would definitely engage her services again.

Aziz Ayman

Founder & CEO, FLUX

01 / 05
SERVICEDigital Product Design
DURATIONAs needed
DISCOVERY PHASENone
ACCOUNT MANAGERNone

Tetiana is an excellent designer, she has created a state of the art design for us which was a top notch quality, simply a second to none. I'd like to recommend her work to anyone who's interested in a design work, look no further.

Mark Sholberg

Product Owner, IQVIA

02 / 05
SERVICEDigital Product Design
DURATIONAs needed
DISCOVERY PHASENone
ACCOUNT MANAGERNone

They've been a valuable contributor to our company and have done excellent designs. They have some of the fastest 0 to 1 designers we've worked with, and everything we get back from them is high quality. They've delivered us 5-10 app/website designs over the past few years that we've shipped & implemented. They also help us iterate on the designs and make our products better.

Patrick Lu

Founder, Quant Five

03 / 05
SERVICEDigital Product Design
DURATIONAs needed
DISCOVERY PHASENone
ACCOUNT MANAGERNone

Tatiana is a very competent and experienced professional. Embedded within a predetermined timeframe. Do not hurt matters not on the merits. Working with her is getting better from the first minute and remains so throughout the period of work.

Tim Kohen

VP of Product, T-Mobile

04 / 05
SERVICEDigital Product Design
DURATIONAs needed
DISCOVERY PHASENone
ACCOUNT MANAGERNone

DNSK listened to our objectives and worked with us to create a visual aesthetic that from the ground up that worked for our company. She was receptive to feedback and helped guide us to solutions that worked. We are so happy with the final website and brand identity and look forward to working with her again!

Stacy French

VP Digital, Economic Nonprofit

05 / 05

FAQ

Most people who land here have hired a UI/UX design agency before. They know how it goes. The questions below are usually about why this one is different. Some of the answers are shorter than the question.

/ 01

Is DNSK.WORK an agency or a freelancer?

Neither. DNSK.WORK is a small independent studio led by Tanya Donska – a senior UX and product designer with ten years of experience inside agencies, enterprise teams and scaling SaaS products. You work directly with her. No account managers, no junior handoffs, no three weeks before someone who knows what they're doing sees your product. That's the whole point of keeping it small.

/ 02

Who is behind DNSK.WORK?

Tanya Donska. Ten years inside agencies taught her one thing: the bigger the studio, the further the senior designer gets from the actual product. DNSK.WORK exists because she wanted to fix that – for herself and for the clients who kept ending up with the same problem.

/ 03

How does DNSK.WORK work?

It starts with a call – just you and Tanya. She gets into the actual product, tells you what's broken and proposes exactly what fixing it looks like. No commitment until both sides are sure it makes sense.

/ 04

How much does DNSK.WORK cost?

Depends on the work. Every engagement is scoped to the actual problem. Project budgets typically start at $15,000, with an hourly rate of $100–$149. The first call costs nothing and comes with no obligation.

/ 05

Is DNSK.WORK right for my startup?

It depends on where you are. DNSK.WORK isn't for pre-product startups or teams still figuring out what they're building. It works best with founders and product teams who have something live, know something's wrong, and want someone senior enough to fix it properly – without hiring full-time.

/ 06

Does DNSK.WORK only work with SaaS companies?

Not exclusively. DNSK.WORK has worked across SaaS, enterprise products and scaling digital platforms. SaaS is the sweet spot – it's where UX debt tends to show up fastest in the numbers. But the deciding factor is never the industry. It's whether the problem is real and the team actually wants it fixed.

/ 07

How long does a DNSK.WORK engagement take?

Depends on the work. A focused sprint runs two to four weeks. Ongoing engagements start at three months – enough time to find what's broken, fix it properly, and make sure it stays fixed. Tanya's seen what the rushed version looks like six months later. It's never worth it.

/ 08

Does DNSK.WORK work with early-stage companies?

It depends on what early-stage means. Early-stage is fine if there's already something to look at – a live product, a beta, a real flow with real users hitting real problems. What doesn't work is designing in a vacuum before anyone's touched the product. DNSK.WORK works best when there's something broken to fix, not something hypothetical to imagine.

/ 09

Can DNSK.WORK handle large-scale products?

Yes – that's where most of Tanya's experience comes from. DNSK.WORK is deliberately small, but the experience behind it isn't.

/ 10

How do I start working with DNSK.WORK?

Start with a call. No lengthy intake forms, no brief to prepare, no deck to send over. Just a conversation about the product and the problem. Tanya takes it from there.

/ 11

Does DNSK.WORK take on small projects?

Depends on the problem, not the size. The deciding factor is never the size – it's whether the problem is real and worth solving.

/ 12

Has DNSK.WORK worked with enterprise clients?

Yes. Tanya has worked with Deutsche Telekom, IQVIA, and other enterprise-scale products where UX mistakes show up in churn data and support queues, not just design reviews. That's the experience DNSK.WORK is built on.