Objectives

New product lunch

Deliverables

User Experience Design
User Interface Design

Design Systems


Marketing Design

Website Design

Website

https://driveflux.com

FLUX set out to rethink car ownership in Malaysia – offering a flexible, all-inclusive monthly subscription for vetted vehicles.

With trust, transparency, and convenience at its core, the service needed a digital experience that could carry the entire business model.

We helped them design and launch the MVP from the ground up.

FLUX set out to rethink car ownership in Malaysia – offering a flexible, all-inclusive monthly subscription for vetted vehicles.

With trust, transparency, and convenience at its core, the service needed a digital experience that could carry the entire business model.

We helped them design and launch the MVP from the ground up.

Website Overview

Result

Result

FLUX launched ahead of schedule, with an MVP that converted from day one. The platform didn’t just work – it built instant credibility in a space where trust is everything. With a strong product and design foundation, the service grew quickly, earning a place as Malaysia’s first true car subscription experience at national scale.

FLUX launched ahead of schedule, with an MVP that converted from day one. The platform didn’t just work – it built instant credibility in a space where trust is everything. With a strong product and design foundation, the service grew quickly, earning a place as Malaysia’s first true car subscription experience at national scale.

Tanya was fantastic to work with. She embodies an exceptional balance of creative ingenuity and highly efficient in producing quality designs. Tanya was thoughtful and methodical in her approach, leveraging her broad experience to solve crucial UX problems.

Aziz Ayman,

Founder and CEO of FLUX

Website overview

Process

Process

We started with user research to understand how Malaysians think about cars – not just as assets, but as status, necessity, and responsibility. From this, we mapped journeys for both members and staff, identifying the moments where trust could be won or lost. This shaped our approach to everything from visual design to microcopy.

We started with user research to understand how Malaysians think about cars – not just as assets, but as status, necessity, and responsibility. From this, we mapped journeys for both members and staff, identifying the moments where trust could be won or lost. This shaped our approach to everything from visual design to microcopy.

User flow diagram for FLUX’s end-to-end car subscription journey – from browsing to booking, verification, and approval.

Admin-side flow for creating and publishing a new car listing – from inventory management through input, validation, and final updates across the platform.

The MVP had to feel polished but move fast. We worked in design sprints alongside the client’s internal team, defining UX flows, drafting wireframes, and building the foundation for a modular design system. The car listings needed to strike a balance – aspirational visuals, paired with transparent condition reports and inspection photos that made trust feel tangible.

The MVP had to feel polished but move fast. We worked in design sprints alongside the client’s internal team, defining UX flows, drafting wireframes, and building the foundation for a modular design system. The car listings needed to strike a balance – aspirational visuals, paired with transparent condition reports and inspection photos that made trust feel tangible.

Car browsing interface with filters, pricing, and photos

Our design system followed FLUX’s existing brand direction, evolving it into a more minimal, considered interface. From iconography to layout choices, the aim was clarity – not decoration.

Our design system followed FLUX’s existing brand direction, evolving it into a more minimal, considered interface. From iconography to layout choices, the aim was clarity – not decoration.

Checkout screens covering ID, address, payment, and final booking

Checkout flow was critical. We simplified each step, nudged complexity (like ID verification) outside of high-friction moments, and designed confirmations to feel reassuring, not transactional. For internal users, we built an intuitive admin panel – allowing the team to approve subscriptions, manage inventory, and oversee compliance without needing training.

Checkout flow was critical. We simplified each step, nudged complexity (like ID verification) outside of high-friction moments, and designed confirmations to feel reassuring, not transactional. For internal users, we built an intuitive admin panel – allowing the team to approve subscriptions, manage inventory, and oversee compliance without needing training.

Mobile flow for selecting, customising, and confirming a car subscription

Admin dashboard for managing members, car listings, and inspection details

Let's collaborate today!

Let's collaborate today!

We’re here to help. Whether you have a project in mind or just want to chat, feel free to get in touch.

We’re here to help. Whether you have a project in mind or just want to chat, feel free to get in touch.

Book Discovery Call

Let's collaborate today!

We’re here to help. Whether you have a project in mind or just want to chat, feel free to get in touch.

Book Discovery Call

Let's collaborate today!

We’re here to help. Whether you have a project in mind or just want to chat, feel free to get in touch.

Book Discovery Call