Flux
Flux
Product Design
Product Design
Car Subscription Service in Malaysia
Overview
Overview
Overview
Overview
FLUX is Malaysia’s first all-inclusive monthly car subscription service, offering a flexible and hassle-free alternative to car ownership. Members get access to a curated collection of vehicles with the ability to swap cars, all-inclusive pricing (insurance, warranty, road tax), and concierge services for maintenance. The service is designed to provide ultimate convenience, allowing users to subscribe for durations ranging from 1 to 60 months without down payments, with fast approval and home delivery.
Our team was responsible for designing FLUX from the ground up, ensuring a seamless user experience for both customers and the internal team. We conducted design sprints, user testing, and iterative improvements to optimize both the customer-facing platform and the admin panel.
Key Contributions:
Product Design & UX/UI Development – Designed an intuitive platform for seamless car subscription.
User Testing & Research – Conducted iterative usability testing to refine the experience.
Admin Panel Development – Created an internal dashboard that improved operational efficiency for FLUX’s team.
Responsive Design & Prototyping – Ensured optimal performance across devices.
Brand & Visual Direction – Defined a cohesive brand identity and user-friendly interface.
FLUX is Malaysia’s first all-inclusive monthly car subscription service, offering a flexible and hassle-free alternative to car ownership. Members get access to a curated collection of vehicles with the ability to swap cars, all-inclusive pricing (insurance, warranty, road tax), and concierge services for maintenance. The service is designed to provide ultimate convenience, allowing users to subscribe for durations ranging from 1 to 60 months without down payments, with fast approval and home delivery.
Our team was responsible for designing FLUX from the ground up, ensuring a seamless user experience for both customers and the internal team. We conducted design sprints, user testing, and iterative improvements to optimize both the customer-facing platform and the admin panel.
Key Contributions:
Product Design & UX/UI Development – Designed an intuitive platform for seamless car subscription.
User Testing & Research – Conducted iterative usability testing to refine the experience.
Admin Panel Development – Created an internal dashboard that improved operational efficiency for FLUX’s team.
Responsive Design & Prototyping – Ensured optimal performance across devices.
Brand & Visual Direction – Defined a cohesive brand identity and user-friendly interface.
FLUX is Malaysia’s first all-inclusive monthly car subscription service, offering a flexible and hassle-free alternative to car ownership. Members get access to a curated collection of vehicles with the ability to swap cars, all-inclusive pricing (insurance, warranty, road tax), and concierge services for maintenance. The service is designed to provide ultimate convenience, allowing users to subscribe for durations ranging from 1 to 60 months without down payments, with fast approval and home delivery.
Our team was responsible for designing FLUX from the ground up, ensuring a seamless user experience for both customers and the internal team. We conducted design sprints, user testing, and iterative improvements to optimize both the customer-facing platform and the admin panel.
Key Contributions:
Product Design & UX/UI Development – Designed an intuitive platform for seamless car subscription.
User Testing & Research – Conducted iterative usability testing to refine the experience.
Admin Panel Development – Created an internal dashboard that improved operational efficiency for FLUX’s team.
Responsive Design & Prototyping – Ensured optimal performance across devices.
Brand & Visual Direction – Defined a cohesive brand identity and user-friendly interface.
FLUX is Malaysia’s first all-inclusive monthly car subscription service, offering a flexible and hassle-free alternative to car ownership. Members get access to a curated collection of vehicles with the ability to swap cars, all-inclusive pricing (insurance, warranty, road tax), and concierge services for maintenance. The service is designed to provide ultimate convenience, allowing users to subscribe for durations ranging from 1 to 60 months without down payments, with fast approval and home delivery.
Our team was responsible for designing FLUX from the ground up, ensuring a seamless user experience for both customers and the internal team. We conducted design sprints, user testing, and iterative improvements to optimize both the customer-facing platform and the admin panel.
Key Contributions:
Product Design & UX/UI Development – Designed an intuitive platform for seamless car subscription.
User Testing & Research – Conducted iterative usability testing to refine the experience.
Admin Panel Development – Created an internal dashboard that improved operational efficiency for FLUX’s team.
Responsive Design & Prototyping – Ensured optimal performance across devices.
Brand & Visual Direction – Defined a cohesive brand identity and user-friendly interface.
Client
Client
Client
Client
FLUX Sdn. Bhd.
FLUX Sdn. Bhd.
FLUX Sdn. Bhd.
FLUX Sdn. Bhd.
Industry
Industry
Industry
Industry
Automotive
Automotive
Automotive
Automotive
Website
Website
Website
Website
Aziz Ayman, Founder and CEO of FLUX
Tanya was fantastic to work with. She embodies an exceptional balance of creative ingenuity and highly efficient in producing quality designs. Tanya was thoughtful and methodical in her approach, leveraging her broad experience to solve crucial UX problems.
Problem Statement
Problem Statement
Problem Statement
Problem Statement
Traditional car ownership in Malaysia comes with high upfront costs, long-term commitments, and maintenance hassles. Leasing and rental options exist but lack flexibility and often involve hidden fees. FLUX sought to disrupt the industry by introducing an innovative subscription model that balances convenience, affordability, and flexibility.
Challenges included:
Educating users on a new car subscription model unfamiliar to the Malaysian market.
Creating a frictionless digital experience that simplified car selection, subscription, and management.
Designing an efficient admin panel for managing subscriptions, vehicle swaps, and user requests.
Traditional car ownership in Malaysia comes with high upfront costs, long-term commitments, and maintenance hassles. Leasing and rental options exist but lack flexibility and often involve hidden fees. FLUX sought to disrupt the industry by introducing an innovative subscription model that balances convenience, affordability, and flexibility.
Challenges included:
Educating users on a new car subscription model unfamiliar to the Malaysian market.
Creating a frictionless digital experience that simplified car selection, subscription, and management.
Designing an efficient admin panel for managing subscriptions, vehicle swaps, and user requests.
Traditional car ownership in Malaysia comes with high upfront costs, long-term commitments, and maintenance hassles. Leasing and rental options exist but lack flexibility and often involve hidden fees. FLUX sought to disrupt the industry by introducing an innovative subscription model that balances convenience, affordability, and flexibility.
Challenges included:
Educating users on a new car subscription model unfamiliar to the Malaysian market.
Creating a frictionless digital experience that simplified car selection, subscription, and management.
Designing an efficient admin panel for managing subscriptions, vehicle swaps, and user requests.
Traditional car ownership in Malaysia comes with high upfront costs, long-term commitments, and maintenance hassles. Leasing and rental options exist but lack flexibility and often involve hidden fees. FLUX sought to disrupt the industry by introducing an innovative subscription model that balances convenience, affordability, and flexibility.
Challenges included:
Educating users on a new car subscription model unfamiliar to the Malaysian market.
Creating a frictionless digital experience that simplified car selection, subscription, and management.
Designing an efficient admin panel for managing subscriptions, vehicle swaps, and user requests.
Process / Methodology
Process / Methodology
Process / Methodology
Process / Methodology
Our approach combined lean UX principles with design sprints to ensure rapid iteration and validation:
Research & Discovery
Conducted competitor analysis and market research to understand user expectations.
Identified pain points in existing car leasing/rental models.
Developed user personas and journey maps to guide design decisions.
UX & UI Design
Created wireframes and prototypes for early validation.
Conducted usability testing with potential users.
Designed an engaging, conversion-optimized interface with a clear subscription flow.
Admin Panel Development
Designed a tailored dashboard to help the FLUX team efficiently manage subscriptions, user inquiries, and vehicle swaps.
Integrated automation to streamline repetitive tasks.
Testing & Refinements
Conducted iterative testing cycles to improve user engagement and eliminate friction.
Optimized the mobile experience for on-the-go access.
Our approach combined lean UX principles with design sprints to ensure rapid iteration and validation:
Research & Discovery
Conducted competitor analysis and market research to understand user expectations.
Identified pain points in existing car leasing/rental models.
Developed user personas and journey maps to guide design decisions.
UX & UI Design
Created wireframes and prototypes for early validation.
Conducted usability testing with potential users.
Designed an engaging, conversion-optimized interface with a clear subscription flow.
Admin Panel Development
Designed a tailored dashboard to help the FLUX team efficiently manage subscriptions, user inquiries, and vehicle swaps.
Integrated automation to streamline repetitive tasks.
Testing & Refinements
Conducted iterative testing cycles to improve user engagement and eliminate friction.
Optimized the mobile experience for on-the-go access.
Our approach combined lean UX principles with design sprints to ensure rapid iteration and validation:
Research & Discovery
Conducted competitor analysis and market research to understand user expectations.
Identified pain points in existing car leasing/rental models.
Developed user personas and journey maps to guide design decisions.
UX & UI Design
Created wireframes and prototypes for early validation.
Conducted usability testing with potential users.
Designed an engaging, conversion-optimized interface with a clear subscription flow.
Admin Panel Development
Designed a tailored dashboard to help the FLUX team efficiently manage subscriptions, user inquiries, and vehicle swaps.
Integrated automation to streamline repetitive tasks.
Testing & Refinements
Conducted iterative testing cycles to improve user engagement and eliminate friction.
Optimized the mobile experience for on-the-go access.
Our approach combined lean UX principles with design sprints to ensure rapid iteration and validation:
Research & Discovery
Conducted competitor analysis and market research to understand user expectations.
Identified pain points in existing car leasing/rental models.
Developed user personas and journey maps to guide design decisions.
UX & UI Design
Created wireframes and prototypes for early validation.
Conducted usability testing with potential users.
Designed an engaging, conversion-optimized interface with a clear subscription flow.
Admin Panel Development
Designed a tailored dashboard to help the FLUX team efficiently manage subscriptions, user inquiries, and vehicle swaps.
Integrated automation to streamline repetitive tasks.
Testing & Refinements
Conducted iterative testing cycles to improve user engagement and eliminate friction.
Optimized the mobile experience for on-the-go access.
Results
Results
Results
Results
Our design solutions helped FLUX successfully launch Malaysia’s first car subscription service, setting a new industry standard.
✅ Faster Conversions: Users could complete a car subscription in under 5 minutes.
✅ Seamless User Experience: A frictionless journey from car selection to doorstep delivery.
✅ Increased Efficiency: The admin panel significantly improved the internal team’s workflow.
✅ Brand Recognition: FLUX established itself as a leader in the car subscription market.
By bridging the gap between car ownership and rental, FLUX now offers a game-changing alternative for modern drivers in Malaysia.
Our design solutions helped FLUX successfully launch Malaysia’s first car subscription service, setting a new industry standard.
✅ Faster Conversions: Users could complete a car subscription in under 5 minutes.
✅ Seamless User Experience: A frictionless journey from car selection to doorstep delivery.
✅ Increased Efficiency: The admin panel significantly improved the internal team’s workflow.
✅ Brand Recognition: FLUX established itself as a leader in the car subscription market.
By bridging the gap between car ownership and rental, FLUX now offers a game-changing alternative for modern drivers in Malaysia.
Our design solutions helped FLUX successfully launch Malaysia’s first car subscription service, setting a new industry standard.
✅ Faster Conversions: Users could complete a car subscription in under 5 minutes.
✅ Seamless User Experience: A frictionless journey from car selection to doorstep delivery.
✅ Increased Efficiency: The admin panel significantly improved the internal team’s workflow.
✅ Brand Recognition: FLUX established itself as a leader in the car subscription market.
By bridging the gap between car ownership and rental, FLUX now offers a game-changing alternative for modern drivers in Malaysia.
Our design solutions helped FLUX successfully launch Malaysia’s first car subscription service, setting a new industry standard.
✅ Faster Conversions: Users could complete a car subscription in under 5 minutes.
✅ Seamless User Experience: A frictionless journey from car selection to doorstep delivery.
✅ Increased Efficiency: The admin panel significantly improved the internal team’s workflow.
✅ Brand Recognition: FLUX established itself as a leader in the car subscription market.
By bridging the gap between car ownership and rental, FLUX now offers a game-changing alternative for modern drivers in Malaysia.
Let's collaborate today!
Let's collaborate today!
We’re here to help. Whether you have a project in mind or just want to chat, feel free to get in touch.
We’re here to help. Whether you have a project in mind or just want to chat, feel free to get in touch.
Let's collaborate today!
We’re here to help. Whether you have a project in mind or just want to chat, feel free to get in touch.
Let's collaborate today!
We’re here to help. Whether you have a project in mind or just want to chat, feel free to get in touch.