Digital Product Design Services for founders building the whole thing
Building a digital product in 2026 takes a few weekends. Making it work for the person using it takes longer – you have developers ready to build and a product that needs designing. What you don't have is a senior product designer making the calls that actually matter before the sprint starts.
Tanya Donska works directly with founders and CPOs on end-to-end digital product design: strategy, information architecture, user interface and UX design, dev-ready Figma. The whole product, start to finish, without hiring a full-time freelancer or briefing a digital product design agency that'll spend the first month on discovery.
The strategic calls and the execution are the same person – which means nothing gets lost between the decision and Figma. If the problem turns out not to be a design problem, Tanya will say so. Usually in the first meeting.
Expertise
Most product design problems have been there longer than anyone's comfortable admitting. Below is what digital product design actually looks like in practice.
/ 001
Product Health Check
Something's wrong but nobody can agree on what.
The drop-offs are real. The complaints are real. The internal debate about what's causing it has been going on for two sprints and produced three conflicting opinions. Tanya spends three days in your digital product. Finds what's broken, ranks it by what's actually hurting you, and tells you what to fix first. The parts the team's been dancing around included.
Fixed scope. Clear answer. No six-month commitment to find out what a one-week look would've told you.
/ 002
Already live
The product works. The flow doesn't.
Something in the product breaks users before they get to the part that matters. They signed up, they poked around, they left. The feature they needed was there. Three clicks from where they expected it, buried under a nav item that made sense in 2020. Nobody mapped what happens between "interested" and "actually gets it."
Tanya gets into the product, finds where it loses people, and fixes it. No rebrand. Just the existing product, working the way it should have from the start.
The outcome:
A digital product design that works the way it was supposed to: customers get through UI\UX design, support stops explaining the same thing twice.
/ 003
Built by AI
It shipped. Nobody's sure what it is.
The sprint was fast. The AI generated the components, the "developer" connected them, the product went live. It works, technically. Users open it, look around, close it. The UX flows made sense to the person who prompted them. Nobody tested what happens when a real user tries to do a real thing for the first time.
Tanya gets into the product, finds what the sprint left behind, and redesigns the parts that work against the user – digital product design that fixes what AI built without throwing out what's actually working.
The outcome:
A product that users can navigate without having to figure it out first.
/ 004
Starting fresh
The Figma file is done. The product isn't.
Developers opened the file and found forty screens, no states, no edge cases, no error flows. The happy path, beautifully designed. Everything else – an open question. So they made decisions. Seventeen of them, across six sprints, none of them documented. The product shipped. It looks almost like the designs. Almost.
Tanya designs the states, the interactions, the flows nobody thinks about until a user hits them – high-fidelity digital product design that gives developers one interpretation, not five. Annotations included. Handoff call not required.
The outcome:
A product that ships looking like it was designed that way. Because it was.
/ 005
Getting bigger
The original design made sense for 50 users. You have 5,000.
The product was built for a specific user doing a specific thing. Then the user base grew, the use cases multiplied, the roles got more complex, and nobody redesigned the navigation. The original flows are still there, holding weight they were never built for. Power users have workarounds. New users have no idea. Support has a backlog.
Tanya gets into the product and redesigns for the product it actually became – digital product design for the complexity that accumulated while everyone was focused on shipping new features.
The outcome:
A product that works for the users who've been there three years and the ones who signed up last week.
Engagement models
We know something's wrong. We don't know what.
Tanya gets into the product, finds what's broken, and fixes it into dev-ready Figma – the kind that ships without a three-hour handoff call.
We know what's wrong. We need it fixed.
Tanya scopes it, designs it, and hands over dev-ready Figma or clean code – full specs, async support through the build. Defined scope, defined output, no surprises.
We need senior design. We're not ready to hire.
When product needs a senior designer but hiring takes three months and the headcount isn't there yet. Tanya embeds part-time – in the sprints, in the Figma, in the decisions – and runs the design the way a senior hire would. Without the onboarding, the equity conversation, or the six-month notice period if it doesn't work out.
How DNSK.WORK is different
Most design agencies run the same playbook. Here's what DNSK.WORK doesn't do.
DNSK.WORK – a UI/UX design agency without the agency part.
Selected Digital Product Design Work
Choosing the right digital product design company is easier when you can see what they actually ship. Not case studies written to impress — the real work, the real problems, the real outcomes.
From the American Dental Association to IQVIA. Products where the Digital Product Design failing isn't a bad quarter, it's a headline.
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They said it better
Most clients find DNSK.WORK through someone who's already worked with Tanya. That's not an accident. The kind of work that actually gets fixed doesn't need much selling.
/ 01
What is digital product design?
What is digital product design?
Digital product design is the discipline of designing software products that work – not just look good. It covers product strategy, information architecture, UX, UI, and everything in between. When you hire a digital product design company or work with a freelancer, that scope is what you are buying — the decisions that happen before any screen gets made.
/ 02
How to design a digital product?
How to design a digital product?
The honest answer: most teams do it in the wrong order. They jump to screens before they've defined the structure, ship features before they've mapped the flows, and wonder why users can't find anything six months later. Designing a digital product properly means strategy first, structure second, execution third – in that order, without skipping steps because the deadline moved.
/ 03
What is the best digital product design agency?
What is the best digital product design agency?
That depends on what you're building and what's gone wrong. Big agencies are good at process. They're less good at moving fast, staying embedded, and telling you when the brief is wrong. The best digital product design agency for a scaling digital product is usually not an agency at all – it's a senior designer who's close enough to the product to make the right calls, fast enough to keep up with the team, and honest enough to say what nobody else will.
/ 04
What's the difference between product design and UI/UX design services?
What's the difference between product design and UI/UX design services?
UI/UX design services cover screens, flows, and interactions – the execution layer. Digital product design covers that plus strategy, structure, and prioritisation – the thinking that happens before anyone opens Figma. The distinction matters because most products that aren't working don't have a UI problem. They have a product design problem. Fixing the screens without fixing what's underneath is how you end up redesigning the same thing twice.
/ 05
How much do digital product design services cost?
How much do digital product design services cost?
It depends on the scope and who's doing it. A traditional digital product design agency will charge $15,000–$30,000 per month, most of it covering process and overhead. An experienced independent designer typically runs $200–$250 per hour. At DNSK.WORK, project budgets start at $7,500 – senior-led, no markup for layers you don't need.
/ 06
What does the digital product design process look like?
What does the digital product design process look like?
Discovery first – understanding where the product is losing users, what is actually broken, and which problems are worth solving before the sprint starts. Then information architecture and UX flows, which is the part most teams skip because it does not look like progress. Then UI design and component work, with dev-ready Figma handed over at the end. The whole process runs async-first. Most projects start with a Diagnosis Sprint, which gives a clear answer before any long-term commitment is required.
/ 07
Can a digital product design company handle both design and development?
Can a digital product design company handle both design and development?
DNSK.WORK focuses on design – product strategy, UX, UI, and dev-ready Figma. The output is documentation clean enough that a developer can build from it without a three-hour handoff call. If you need the build handled too, Tanya works alongside your development team. What does not work is treating design and development as one undifferentiated service – the decisions that matter in design happen before any code is written, and they are different decisions.