SaaS Product Design Services for products that outgrew their original design

Designing software products that people pay for every month and can cancel at any time. That constraint changes everything – the onboarding has to work, the value has to be obvious, the interface has to serve both the new user and the one who's been there two years. It's a specific discipline within Digital Product Design. Tanya Donska has been doing this specifically for ten years. DNSK.WORK exists because of it.

The good ones get inside the product, find what's breaking the metrics, and fix it. The rest run discovery phases and hand over a deck. Tanya Donska built DNSK.WORK to be the first kind – embedded in your product, senior throughout, focused on the flows that are actually costing you activations and renewals. That's what SaaS Product Design at DNSK.WORK looks like in practice.

The full stack – flows, interface, interactions, and the experience that connects them. In SaaS, every UI/UX decision has a direct line to revenue. A confusing onboarding shows up in trial conversion. A dashboard that doesn't surface value shows up in month three churn. Tanya Donska has spent ten years making those connections. That's what UI/UX Design Services at DNSK.WORK is built around.

How users experience the product over time – not just the screens, but the arc from first login to daily habit. Most SaaS products design the screens well enough. The experience connecting them is where users get lost – and where UX Design Services at DNSK.WORK spends most of its time.

Start with where users drop off, not where the product starts. SaaS products are usually built from the inside out – feature by feature, sprint by sprint. Users experience them from the outside in. The two perspectives rarely match until someone maps them properly. That's the first thing Tanya Donska does – and it's the same thinking behind SaaS Web Design at DNSK.WORK.

Same principles, less time. Get users to value fast, surface that value clearly, build the flows to change as the product does. DNSK.WORK has worked with early-stage products where the brief changes every three weeks – that's what Startup Web Design at DNSK.WORK is built for.

SaaS dashboard design is the part most teams treat as a display problem. It is not. The dashboard is where users decide whether the product is working for them. What data to show, in what hierarchy, at what moment – those are retention decisions disguised as layout decisions. Tanya designs SaaS dashboards that surface value before the user has to look for it: the metric that tells them the product is doing its job, the moment that reminds them why they are paying, the progress indicator that shows what has changed since last week. Done right, the dashboard is the strongest retention tool in the product.

Yes – and SaaS landing page design is different from general web design in one specific way: the visitor already knows what the product category is. They are evaluating you against alternatives, not trying to understand what software does. That changes everything about what the page needs to do. The positioning needs to be specific enough to exclude the wrong buyers and compelling enough to keep the right ones. Tanya designs SaaS landing pages that speak to the person who has already seen three competitors and is looking for a reason to commit.

Three models. The Diagnosis Sprint is $2,250 – three days in the product, a prioritised list of what is broken and why it is causing churn or drop-off, with dev-ready Figma for the critical fixes. Fixed scope SaaS design services run at $100 per hour, typically $8,000–$25,000 depending on scope. The embedded retainer is $7,500 per month with a three-month minimum – right when the product is moving fast and needs senior design judgment in every sprint. Most clients start with the Diagnosis Sprint before deciding on more.