UX Design Services for the parts of the product nobody finished designing

Users don't send feedback when they give up. They just leave. The drop-off gets a vague label, a meeting and a place on the roadmap, and nobody maps what actually happens between "signed up" and "uses it every day". The screens were designed one by one. The experience between them mostly wasn't.

Tanya Donska designs what's missing: the flows nobody finished, the states that only appear when something goes wrong, the step users abandon because it asked too much too soon. UX design for the experience, not just the screens. Based in London, working with SaaS teams across the UK, US and Europe.

Your designer

Tanya Donska has spent ten years being the most useful person in someone else's Figma file – in the sprint, answering in the thread, saying so when it isn't a design problem. The Awwwards jury seat and the Global Talent visa are below. They're the least interesting part.

Endorsed as Global Talent
Top 5% designer for 8 years
Jury member since 2019
UX Design

Expertise

The three situations that bring product teams here, and what Tanya does in each.

/ 001

UX Product Audit

It's always the same flow. Nobody's fixed it yet.

Start with the free review
Research Staff Portal for IQVIA

Every digital product has the one flow – the onboarding step where users drop off, the checkout that loses them on the last screen, the feature nobody finds without asking support. Tanya spends a week in the product, finds where it loses people, and fixes it.

After: The right fix, not a patch – documented and ready to build.

/ 002

Rapid UX Iteration

The roadmap moves fast. The UX can't keep up.

More on SaaS product design

Something ships every sprint and there's never time to think before the next thing needs designing. Tanya joins as the UX designer inside the sprint – async-first, on your cadence, senior enough to make the call without three rounds of feedback.

After: UX that keeps up with the roadmap, and a product that gets clearer with every release instead of more complicated.

/ 003

Vibe Coding UX Support

Shipped fast with AI. Now users can't figure it out.

A working product in weeks, but the flows only make sense to the person who built them. Tanya turns what was built fast into something users understand – senior UX eyes on the flows that matter, async, at the speed the build is already moving.

After: A product that ships fast and still feels designed.

Trusted by

The names are big. None of them needed a design agency.

They needed someone to sit inside the product until it stopped mostly working and started working.

How DNSK.WORK is different

Most design agencies run the same playbook. Here's what DNSK.WORK doesn't do.

  1. Six weeks of discovery
  2. The kickoff deck
  3. The account manager
  4. The junior in the Figma
  5. The handoff call

None of that happens here.

The work here started somewhere. Usually a free UX review and a product that mostly worked.

Start with the free review

They said it better

Most clients find DNSK.WORK through someone who's already worked with Tanya. That's not an accident. The kind of work that actually gets fixed doesn't need much selling.

Tetiana was fantastic to work with. She embodies an exceptional balance of creative ingenuity and highly efficient in producing quality designs. Tetiana was thoughtful and methodical in her approach, leveraging her broad experience to solve crucial UX problems. At the end of our project, Tetiana delivered a clean, crisp and simple design for a relatively complex product. I would definitely engage her services again.

Aziz Ayman

Aziz Ayman

Founder & CEO, FLUX

DNSK listened to our objectives and worked with us to create a visual aesthetic that from the ground up that worked for our company. She was receptive to feedback and helped guide us to solutions that worked. We are so happy with the final website and brand identity and look forward to working with her again!

Stacy French

Stacy French

VP Digital, Economic Nonprofit

They've been a valuable contributor to our company and have done excellent designs. They have some of the fastest 0 to 1 designers we've worked with, and everything we get back from them is high quality. They've delivered us 5-10 app/website designs over the past few years that we've shipped & implemented. They also help us iterate on the designs and make our products better.

Patrick Lu

Patrick Lu

Founder, Quant Five

Tetiana has an incredible eye for design and brand definition. She took the very basics of our vision for Thespie and crafted something that we feel is trustworthy and transparent, yet vibrant and appealing to a broad range of users. She's been a great partner in developing our UI as well, and streamlining our pages and interactions so they're clear and intuitive for users. Highly recommend her skillset and the collaborative ethos/sensibility she brings to her work!

Tyler Stoops

Tyler Stoops

Chief Executive, The Grange Festival

Tetiana worked with us on a mobile app UI design project, and she did an incredible job. We provided rough mockups of the screens we wanted to design, and Tetiana turned those ideas into beautiful, professional designs that truly impressed our team and all of our fans. We can't wait to build our mobile app using Tetiana's designs! We would definitely work with Tetiana again and strongly recommend her for design projects.

Ryan O'Leary

Ryan O'Leary

Operations, Innovation, and Corporate Strategy

FAQ

The questions that usually fill the first call – what UX design is, where AI fits, how the process runs, what it costs. Answered here, so the call can be about your product.

/ 01

What is UX design?

UX design is making a digital product make sense to the person using it. Not just look good – actually work: the flows, the states, the moments where a user tries to do something and either gets it done or gives up. Most products have more of the second than anyone has measured.

/ 02

What is UI/UX design?

UI is what it looks like. UX is how it works. Most products put more into the first than the second, which is why they look fine in a demo and lose users on the third screen in real life.

/ 03

Why is UX design strategy important?

Because fixing the wrong screen is expensive. UX design strategy is the work before anyone opens Figma: where users actually drop off, what they're trying to do, and which problem is worth fixing first. Skip it and you end up redesigning things that were never the problem.

/ 04

How do you use AI for UX design?

Carefully. AI is good at synthesis, first drafts, and generating options fast. It's weaker at judgment – which option is right, why a flow feels off, when the brief itself is wrong. The speed is real. So is the risk of confidently solving the wrong problem faster than ever.

/ 05

What is AI UX design?

AI UX design means designing for products where AI is doing part of the work – outputs that change, interfaces that respond differently each time, flows where the user doesn't always know what to expect next. It's a different design problem from a static interface, and most UI/UX designers haven't worked on enough of it yet.

/ 06

When should you use AI in the UX design process?

Where speed matters more than judgment – generating variants, drafting copy, synthesising research. Not where the judgment is the whole job: deciding what to build, what to cut, and what the user actually needs. That still takes someone who has been inside enough products to know the difference.

/ 07

Who provides UI/UX design for B2B companies?

UX design firms, agencies, freelancers, and in-house teams – each with the trade-offs they've always had. Agencies bring process. Freelancers bring availability. Neither reliably brings someone senior enough to push back on the brief and close enough to understand the product. DNSK.WORK is that third option, built for B2B SaaS.

/ 08

Is UX design dying?

No. The tools are changing. The judgment isn't. Anyone can generate a screen now. Knowing which screen to generate, why the flow is wrong, and what the user actually needs – that part hasn't been automated. It's just more obvious now which designers were doing the craft versus describing it.

/ 09

Does UX design require coding?

No. It requires understanding how products get built well enough to design things that can actually be built – and to have a useful conversation with the people building them. That's different from writing the code. Tanya Donska came to design through engineering, which helps. It's not a requirement. It just changes what questions get asked.

/ 10

What does the UX design process look like?

It starts with the actual product, not assumptions. Tanya maps the real user flows – where people arrive, what they try to do, where they leave. Then the gaps: the states nobody designed, the edge cases that break the flow, the moments where the product asks for something at exactly the wrong time. That becomes a prioritised fix list, then design in Figma – flows, states, interactions, documentation – handed over dev-ready. Async-first, and it fits your sprint cycle without adding process for its own sake.

/ 11

How much does UX design cost?

Three ways to work. The Diagnosis Sprint is $2,250 for one week: Tanya gets into the product, finds what loses users before they reach the part that matters, and fixes the critical flows in dev-ready Figma. Fixed-scope UX projects are $100 per hour, typically $8,000–$20,000 depending on scope. The embedded retainer is $6,500 per month, pause or cancel with 30 days' notice – for products moving fast that need senior UX judgment in every sprint. Most clients start with the Diagnosis Sprint before committing to more.

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Do you offer UX design services in London?

Yes. DNSK.WORK is based in London and works with SaaS companies and product teams across the UK, US, and Europe. London clients can work fully remotely or in person – most choose async-first anyway, because it fits a sprint rhythm better. For London startups, the Diagnosis Sprint is a low-commitment way in: a week of senior UX eyes on the product, a prioritised fix list, and dev-ready Figma for the critical issues.