UX Design Services that reduce friction and boost growth

UX design is the discipline of making digital products make sense to the people using them. Not just look good. Actually work – the flows, the states, the moments where a user tries to do something and either succeeds or gives up. Most products have more of the second than anyone's tracked properly.

UI is what it looks like. UX is how it works. Most products have more investment in the first than the second, which is why they look fine in a demo and lose users on the third screen in real life.

Because fixing the wrong screen is expensive. UX design strategy is the work that happens before anyone opens Figma – understanding where users actually drop off, what they're trying to do, and which problem is worth fixing first. Without it, you're redesigning things that weren't the problem.

Carefully. AI is useful for synthesis, first drafts, and generating options fast. It's less useful for judgment – knowing which option is right, why the flow feels off, or when the brief is wrong. The productivity gains are real. So is the risk of confidently solving the wrong problem faster than before.

AI UX design means designing for products where AI is doing part of the work – outputs that change, interfaces that respond differently each time, flows where the user doesn't always know what to expect next. It's a different design problem from a static interface and most UI/UX designers haven't worked on enough of it yet.

For the parts where speed matters more than judgment – generating variants, writing first-draft copy, synthesising research. Not for the parts where the judgment is the whole job: deciding what to build, what to cut, and what the user actually needs. Those still require someone who's been inside enough products to know the difference.

UX design firms, agencies, freelancers, and in-house teams – each with the same tradeoffs they've always had. Agencies bring process. Freelancers bring availability. Neither reliably brings someone senior enough to push back on the brief and embedded enough to understand the product. DNSK.WORK is built specifically for B2B SaaS products that need the third option.

No. The tools are changing. The judgment isn't. Anyone can generate a screen now. Knowing which screen to generate, why the flow is wrong, and what the user actually needs – that part hasn't been automated. It's just more obvious now which designers were doing the craft versus describing it.

No. It requires understanding how products get built well enough to design things that can actually be built – and to have a useful conversation with the people building them. That's different from writing the code. Tanya Donska came to design through engineering, which helps. It's not a requirement. It just changes what questions get asked.

It starts with the actual product, not assumptions. Tanya maps the real user flows – where people arrive, what they try to do, where they leave. Then the gaps: the states nobody designed, the edge cases that break the flow, the moments where the product asks for something unexpected at exactly the wrong time. From that, a prioritised fix list. Design in Figma: flows, states, interactions, documentation. Handed over dev-ready. Async-first, fits into your sprint cycle without adding process for its own sake.

Three models. The Diagnosis Sprint is $2,250 – Tanya gets into the product, finds what is breaking users before they reach the part that matters, and fixes the critical flows into dev-ready Figma. Fixed scope UX projects run at $100 per hour, typically $8,000–$20,000 depending on scope. The embedded retainer is $7,500 per month with a three-month minimum – right for products moving fast that need senior UX judgment in every sprint. Most clients start with the Diagnosis Sprint before committing to more.

Yes. DNSK.WORK is based in London and works with SaaS companies and product teams across the UK, US, and Europe. London-based clients can work fully remotely or in person – most choose async-first regardless of location because it fits better into a product sprint rhythm. For London startups, the Diagnosis Sprint is a low-commitment entry point: three days of senior UX eyes on the product, a prioritised fix list, and dev-ready Figma for the critical issues.