Objectives
New product lunch
Deliverables
RCAD set out to redefine how architectural projects are experienced – transforming static CAD drawings into fully immersive, photorealistic VR environments.
As a brand-new company, they needed to look sharp from day one and deliver a product that felt as advanced as the technology behind it. We came onboard to help them build it all from scratch.
RCAD set out to redefine how architectural projects are experienced – transforming static CAD drawings into fully immersive, photorealistic VR environments.
As a brand-new company, they needed to look sharp from day one and deliver a product that felt as advanced as the technology behind it. We came onboard to help them build it all from scratch.
RCAD logo exploration
Result
Result
RCAD launched with a confident identity and a working product that delivered on its promise – letting users explore unbuilt spaces with accuracy and ease. From first impression to functional depth, every element supported the brand’s ambition to change how design is presented, sold, and experienced.
RCAD launched with a confident identity and a working product that delivered on its promise – letting users explore unbuilt spaces with accuracy and ease. From first impression to functional depth, every element supported the brand’s ambition to change how design is presented, sold, and experienced.
Process
Process
We began by shaping a brand identity that balanced technical precision with visual depth. The logo, colour palette, and geometric motifs reflected RCAD’s product – engineered, intelligent, and creative. With the foundation in place, we moved on to the website and platform design, ensuring everything from messaging to interaction felt clear and considered.
We began by shaping a brand identity that balanced technical precision with visual depth. The logo, colour palette, and geometric motifs reflected RCAD’s product – engineered, intelligent, and creative. With the foundation in place, we moved on to the website and platform design, ensuring everything from messaging to interaction felt clear and considered.
Quick tour for onboarding
RCAD logo exploration
Preview of saved layouts
The marketing site introduced RCAD’s unique value without overwhelming new visitors. We focused on tone, pacing, and a visual language that made the product intuitive to grasp. For the web portals, we mapped out user flows for both clients and admin teams, designing interfaces that supported real work: drawing uploads, model versioning, and interactive customisation.
The marketing site introduced RCAD’s unique value without overwhelming new visitors. We focused on tone, pacing, and a visual language that made the product intuitive to grasp. For the web portals, we mapped out user flows for both clients and admin teams, designing interfaces that supported real work: drawing uploads, model versioning, and interactive customisation.
Backoffice portal allows RCAD admins upload cleaned-up drawing for organisations
The VR experience needed to feel seamless – not a novelty. We studied existing tools, tested interaction patterns, and designed a solution that made navigating digital environments feel effortless. Everything was built around clarity, control, and helping users make better design decisions.
The VR experience needed to feel seamless – not a novelty. We studied existing tools, tested interaction patterns, and designed a solution that made navigating digital environments feel effortless. Everything was built around clarity, control, and helping users make better design decisions.
VR experience allows architects to present end result to customers
To support the product at launch, we wrapped the project with a full suite of marketing assets – from print to digital – keeping the brand consistent across every touchpoint.
To support the product at launch, we wrapped the project with a full suite of marketing assets – from print to digital – keeping the brand consistent across every touchpoint.
Homepage design
Other pages
Brand Guidelines
Illustration system
Let's collaborate today!
Let's collaborate today!
We’re here to help. Whether you have a project in mind or just want to chat, feel free to get in touch.
We’re here to help. Whether you have a project in mind or just want to chat, feel free to get in touch.
Let's collaborate today!
We’re here to help. Whether you have a project in mind or just want to chat, feel free to get in touch.
Let's collaborate today!
We’re here to help. Whether you have a project in mind or just want to chat, feel free to get in touch.