Objectives

New product lunch

Deliverables

UI UX Design
\UX Design

SaaS Product Design
\Digital Product Design

ModelDrive is a modern financial modeling workspace built to replace the chaos of Excel. Designed for professionals dealing with complex models, it helps teams build structured, error-resistant workflows, manage data cleanly, and collaborate without the mess of version control.

We designed the platform from the ground up to make financial modeling faster, smarter, and easier to scale.

ModelDrive is a modern financial modeling workspace built to replace the chaos of Excel. Designed for professionals dealing with complex models, it helps teams build structured, error-resistant workflows, manage data cleanly, and collaborate without the mess of version control.

We designed the platform from the ground up to make financial modeling faster, smarter, and easier to scale.

Spreadsheet-style workspace with structured dimensions, colour-coded variables, and unit control for fast reliable modelling

Result

Result

ModelDrive turned financial modeling from a fragile spreadsheet juggle into a structured, scalable system. It reduced errors, boosted team productivity, and enabled deeper focus on strategic insights. With clear workflows and a collaborative hub, financial professionals could finally stop managing the tool – and start mastering the model.

ModelDrive turned financial modeling from a fragile spreadsheet juggle into a structured, scalable system. It reduced errors, boosted team productivity, and enabled deeper focus on strategic insights. With clear workflows and a collaborative hub, financial professionals could finally stop managing the tool – and start mastering the model.

Custom 3D icons bringing modelling concepts to life with clear approachable visuals used across product and site

Logo exploration using modular geometric shapes to reflect the product’s structured building-block approach

Process

Process

We kicked off with deep user research, speaking directly with financial analysts and decision-makers who lived in spreadsheets daily. Their pain points were clear – fragmented data, error-prone workflows, and collaboration bottlenecks. Excel wasn’t just a tool anymore; it was a liability.

We mapped out key modeling workflows, benchmarked common UI pitfalls in existing platforms, and defined a structure that could bring clarity without oversimplifying. Our solution was a folder-based system for model management, paired with structured variable handling and streamlined data entry.

We kicked off with deep user research, speaking directly with financial analysts and decision-makers who lived in spreadsheets daily. Their pain points were clear – fragmented data, error-prone workflows, and collaboration bottlenecks. Excel wasn’t just a tool anymore; it was a liability.

We mapped out key modeling workflows, benchmarked common UI pitfalls in existing platforms, and defined a structure that could bring clarity without oversimplifying. Our solution was a folder-based system for model management, paired with structured variable handling and streamlined data entry.

Track changes leave comments and filter data so your team stays aligned and your models stay clean

Visualise how every number connects with clear dependency trees that make logic easy to follow

Designing the interface meant striking a balance – powerful enough for professionals, intuitive enough to reduce errors. We prototyped early, tested often, and iterated quickly based on user feedback. Variable creation, version control, and shared access were all refined through real-world use cases.

Instead of cramming everything into a flat spreadsheet-like experience, we introduced modularity. Models became structured, reusable components. Teams could collaborate in one shared space, confident their changes wouldn’t disappear in a sea of tabs.

Designing the interface meant striking a balance – powerful enough for professionals, intuitive enough to reduce errors. We prototyped early, tested often, and iterated quickly based on user feedback. Variable creation, version control, and shared access were all refined through real-world use cases.

Instead of cramming everything into a flat spreadsheet-like experience, we introduced modularity. Models became structured, reusable components. Teams could collaborate in one shared space, confident their changes wouldn’t disappear in a sea of tabs.

Break down logic manage dimensions and move faster with built-in controls no Excel needed

Build charts directly inside your model customise style layout and format without breaking flow

Let's collaborate today!

Let's collaborate today!

We’re here to help. Whether you have a project in mind or just want to chat, feel free to get in touch.

We’re here to help. Whether you have a project in mind or just want to chat, feel free to get in touch.

Book Discovery Call

Let's collaborate today!

We’re here to help. Whether you have a project in mind or just want to chat, feel free to get in touch.

Book Discovery Call

Let's collaborate today!

We’re here to help. Whether you have a project in mind or just want to chat, feel free to get in touch.

Book Discovery Call