• Most UX audits are long, expensive, and full of beautifully formatted reports you’ll never read twice. This isn’t that. This is the UX sanity check — the quick-and-dirty, seven-question sweep I use when I want to know if a product is healthy enough to survive the week. It’s not a replacement for a proper deep-dive audit, but…

  • Every product accumulates UX/UI debt — cluttered flows, unloved screens, ghost features no one uses but everyone’s scared to remove. But here’s the catch: fixing everything at once isn’t just unrealistic, it’s usually a massive waste of time. You don’t need a redesign. You need a triage plan. We once audited a SaaS dashboard so overloaded with icons, tooltips,…

  • Founders love hiring. It feels like progress. A full-time designer on payroll? That must mean you’re a real startup now. Except… most of the time, that hire ends up babysitting a Figma file for three months while the product spec changes fifteen times and your runway quietly dies. Here’s the truth: you don’t need a…

  • If you’ve ever opened a Figma file and wondered whether the designer actually met a developer in their life, this post is for you. Most of the time, “UI/UX design and development services” are treated like a relay race — design runs a few laps, then throws a bloated figma file over the wall and hopes for…

  • Quick story before we start. A few years ago, a startup hired a “top-tier” agency for a full UI/UX overhaul. Six weeks and a slick deck later, they launched. Two weeks after that, they were back — asking why their users still didn’t understand the product, why the bounce rate hadn’t changed, and why devs were…

  • If you need to message a developer to fix a typo on your homepage, your startup website is already failing you. It’s 2025. You’re a startup. You’re iterating fast, tweaking your pitch, updating your messaging weekly (or hourly). But your website? That’s frozen in time — a glossy WordPress monolith guarded by an agency, a…

  • This post isn’t just a rant — though there will be ranting. It’s a spoiler for every team that’s ever said: “Let’s just do a quick design audit” with the same energy as someone saying “I’ll just Google the symptoms.” So, you’re staring down sluggish conversion numbers, vague user complaints, or an executive Slack message…

  • This post isn’t a polite reminder. It’s a cautionary tale. A reflection, really — on every well-funded, well-intentioned product team that hired UI/UX designers… and then slowly suffocated them in a pile of Slack threads, Notion checklists, and “just a quick thought” Figma comments. Let’s call it what it is: pixel micromanagement with a smile.…

  • Conceptual design isn’t your brand’s Pinterest board. It’s the first brutal stress test your product will ever face. Most teams treat it like a chance to pick some fonts, shuffle a few colours, and pat themselves on the back for being “visionary.” But that’s exactly how you end up with a pretty coffin for a…

  • After seeing enough design proposals crash and burn, you learn one thing: most clients don’t want a diagnosis, they want a quick fix — and it shows. When some new clients approach our UI/UX design services, they often treat them like a tidy takeaway menu: “We’ll grab a couple of wireframes, throw in a quick…