There’s a quiet crisis in startup web design. Too many teams have traded clarity for theatre. Instead of sites that inform, we get sites that perform — full of gradients, animations, and slogans so vague they might as well be lorem ipsum. The result? Users scroll. They’re impressed. And then they leave. The modern startup…

There’s a reason your product copy reads like it was written by a sentient HR policy. It probably was. Not literally. But by the time your crisp, punchy, human line made it through your product lead, your marketing head, your legal review, your VC’s opinion, and your cousin who “has a way with words,” it…

It sounds harmless. Polite, even. “Maybe Later” — the soft opt-out on your modal, onboarding flow, or product tour. A UX safety valve. A peace offering to the anxious user. But here’s the problem: “Maybe Later” almost always means “Never.” And worse — it trains users to avoid learning your product at the very moment they…

You’ve been moving fast. The roadmap’s alive. Features shipped, launches announced, maybe even a few investors impressed. But now the product’s feeling… messy. Not broken. Just a bit bloated. A little stiff in places. UX that used to feel sharp now feels like it’s whispering through bubble wrap. If you’re here — you don’t need…

When founders or product heads describe their product as “complex,” they rarely mean the business logic. They usually mean the UX is buckling. New features take longer to ship.The interface feels inconsistent.Users are getting lost – and support calls are rising. But here’s the truth: most products in this state aren’t actually too complex.They’re just…

There’s one part of a SaaS product that’s both incredibly revealing and tragically underdesigned: The pricing page. It’s where value meets clarity. Or confusion. Or cowardice. And it’s usually the page that gets the least love – stuck in Notion, half-baked by a product marketer, or styled like it’s still 2014. We’ve seen it all.…

You built something useful. You shipped it fast. Maybe you even ran a tidy launch thread on LinkedIn. And now… it’s dead weight. Buried in your UI. Ignored. This isn’t a development problem. Or even a design one. It’s a discovery problem – and it’s killing your product. Discovery Is the Bottleneck Most founders we…

If your settings page is longer than your actual product, you’re not giving users freedom – you’re handing them your design indecision. Settings pages that stretch endlessly downward aren’t empowering – they’re exhausting. Each toggle, checkbox, or dropdown represents a decision your team refused to make. It’s your uncertainty passed directly onto the user. A…

A team in mid-sprint, tired but caffeinated. You’re in Figma or Slack or Notion, staring at a half-finished flow someone labeled “v3-final-ish.” Someone says, “Let’s just tweak the copy so it’s less confusing.”Another chimes in: “Legal needs to approve it anyway.”A third shrugs: “Our sales team just needs something to demo.” No one asks: “Who’s…

Your product is nice. Too nice. Everything says “maybe.” Every modal wants to know if it’s a good time. Every tooltip apologises for existing. It’s all lowercase and softly rounded — like if Helvetica had social anxiety. We get it. You want to be helpful, human, inoffensive. You want to sound like a warm breeze.…