We built a tool. That’s it. That’s the post. Okay, not quite. But yes — https://curated.dnsk.work is just a simple, slightly obsessive tool we made to track the startups we keep accidentally redesigning in our heads. It’s not a lead gen gimmick. Not a case study hub. Definitely not SEO-driven (sorry, robots). Just a lovingly…
What happens when product teams try to control everything — and what real leadership in UX looks like. The final days of Pesach are about walking forward. Not escaping anymore — moving. Through the sea. Into the unknown. It’s messy, unscripted, and very human. So this is a story about control. About what happens when…
Why UX Design Should Free, Not Control
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5 min read
What the Exodus Can Teach Us About Breaking UX Slavery Patterns We’re deep into Pesach season. A time of freedom. Of storytelling. Of asking difficult questions. And as odd as it sounds, it’s also a perfect time to talk about UI and UX. Because the Exodus isn’t just a historical escape — it’s a metaphor.…
Not Everything Needs a CTA We’ve all seen them. The clean, confident LinkedIn posts that promise to fix your design portfolio in five bullet points or less. “Keep your colour scheme minimal.”“Pick three projects.”“Add a CTA to request the full deck.” It sounds efficient. Actionable. Like you’re finally going to make progress on that dusty…
Award-winning. Passionate. Strategic. Driven. You’ve read that sentence before — probably on my old LinkedIn profile. It wasn’t a lie. But it also wasn’t helping. I’m a designer. A good one. I’ve led design across enterprise tools, scaling platforms, internal systems, and launch-day MVPs. But you wouldn’t know that from the way I used to…
Hello World
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4 min read
Why We Built Our Blog on Hugo We finally launched our blog.Not because we had to.Not for SEO.And definitely not to churn out clickbait. We launched it because we’ve got things to say — and Hugo felt like the right place to say them. If you’re curious why we chose Hugo over the dozens of…