Fixing UX problems in SaaS products. The stuff product teams know is broken but don't have time to touch.

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Working with companies like Deutsche Telekom and IQVIA when their product's UX is costing them users. Also running Open Door Week - free 30-min reviews for SaaS founders who have useful features buried where nobody finds them. Support explains it fifteen times a day, users give up.

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Writing for the ACM CACM blog about AI tools breaking. Background removers, text generators, code assistants - all degrading. I've been using these since 2018, have archives proving it's not just me. Article publishes early 2026.

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Building an AI tool with investor funding. Was supposed to launch months ago. Still not ready. Classic.

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Recent: Published pricing article on HackerNoon, hit 2,407 reads, got Top Story status. Invited to write for CACM after that. Got UK Global Talent visa (top 3% in digital technology). Maybe speaking at Venture Café London.

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Not scaling into an agency. Deliberately keeping small. Not taking projects with 4+ stakeholders. Not doing daily standups or Slack chaos.

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Async-first or nothing.