The project started with a clear goal: reduce friction for agents landing on the platform via mobile. We mapped out key user flows to identify pain points, and quickly saw that the existing landing page struggled under content overload – especially on smaller screens.

We rebuilt the experience around clarity and urgency. Using visual hierarchy, we prioritised the CTA and made sure agents could scan key details at a glance – name, contact info, location, and budget. Every design decision was tested against one core principle: can the agent act quickly and confidently?

Typography and colour were used to distinguish between primary and secondary data. High-contrast fonts highlighted actionable content, while supporting information was styled to stay visible but not distracting. The result was a clean interface that worked with the agent’s mental model – not against it.