Blog
Wireframes: The Grayscale Lies We Tell Before the Real Design Happens
The wireframes looked perfect.
MVP Pricing UX: Why Your 'Free Trial First' Strategy Is Killing Activation
B2B analytics platform. Six months post-launch. 1,400 trial signups. 83 paying customers.
Your UX Writer Joined Too Late and Now Everything Needs Rewriting
The UX writer opened the staging site. Clicked through the onboarding flow.
Every UX Design Diagram I've Seen Is Overthinking It
Got on a call last month with a potential client. Series A SaaS company, 18 people, looking for design help.
What MVP Really Means in UX Design (It's Not What You Learned in Product School)
I had a call last Tuesday with a founder who wanted help "improving activation."
Why "Connected Successfully" Is the Biggest Lie in SaaS Integration UX
Last year I watched someone finish setting up a Salesforce integration. OAuth: worked perfectly. Field mapping: one click. Big green success message: "Connected successfully!"
Why Mixing Onboarding Patterns Destroys Activation (One Pattern Works, Five Don't)
Last month, a SaaS founder asked me to review their onboarding. "We implemented every best practice," they said. "But activation is terrible."
B2B SaaS Onboarding Is a Multiplayer Game (You're Designing for the Wrong Player)
Your perfect onboarding just got killed by someone who never saw it.
Why Most Banking App UX Is Broken at £0 - and How to Fix It Fast
Most banking apps look fantastic when the balance is healthy.
UX Audit Under 15 Minutes: The Brutally Honest Sanity Check
Most UX audits are long, expensive, and full of beautifully formatted reports you'll never read twice.
What UX Design Services Actually Look Like (Not What Agencies Sell You)
Series A fintech startup. $12M raised. Hired "top-tier" agency for complete product redesign. Six weeks, $85K, beautiful deck.
What Design Audits Aren't (Stop Calling Them That)
Got an email Tuesday morning.
Empty State Design: Why Your Product's Empty States Matter More Than You Think
Most products I audit have great onboarding flows, polished dashboards, carefully designed settings pages.
How to Write UX Copy Users Actually Trust
There's a reason your UX copy reads like it was written by a sentient HR policy. It probably was.
"Maybe Later" Is the Most Expensive Button in Your SaaS User Onboarding
"Maybe Later" appears on modals, product tours, feature announcements, onboarding flows. It's the soft opt-out — a peace offering to the overwhelmed new user. A UX safety valve.
UX Audit Checklist: 15 Signs Your Product Needs a Reset (Not a Redesign)
You've been shipping. The roadmap is moving, features are live, users are paying. But somewhere in the last few months the product started feeling... thick. Not broken – functional. Just harder to use
User Onboarding: I Skipped Our Best Feature in Onboarding – 73% Never Found It
I spent 6 weeks building a feature that saved users 40 minutes per week.
Product Design Settings: Stop Building Settings Pages Where Users Change 5% of Options
I spent three months tracking settings usage across one product. 127 total settings. 89 visible by default.
UX Writing Best Practices: Stop Whispering – Confident Copy Builds More Trust
I rewrote an error message last month. Changed it from "Oops! Something might've gone a teensy bit wrong 🙈" to "This failed. Here's why."
UI/UX Audit: I Found 47 Dead Features in One Product (Here's How to Audit Yours)
I ran a UX audit on a SaaS product last year. The founder wanted a redesign: "Everything feels cluttered. Users get confused. We need to start fresh."