When “make it pop” meets “increase conversions by 400%” — spoiler: math doesn’t work that way either. Last year I turned down a marketing website project. Six figures. Dream client. The kind of work that pays for nice vacations and good therapy. I said no anyway. Four years ago, I would’ve said yes before they…

If the demo can’t prove the headline in 60 seconds, change the headline. Most campaigns are expensive fiction. We dream up the perfect customer journey in a conference room that smells like optimism and dry-erase markers. We comp visuals that would make our mothers proud. We buy reach like we’re collecting Pokémon cards. Then someone…

Everyone says they want simple web design. Then they brief a carousel, three gradients, abstract shapes, and a brand film with soft-focus office plants. That isn’t simple. That’s a costume. If the page only works when it’s dressed up, it doesn’t work — like a pitch that only lands with the deck animations running. In…

Docs are presales. If they’re thin or hidden, your SaaS website is unfinished. Here’s a simple truth most marketing websites ignore: high-intent visitors don’t believe headlines. They believe documentation. If I’m a CTO, staff engineer, or security-minded buyer, I glance at your homepage and click straight to Docs, API, or Changelog. That’s the real tour.…

Slow pages don’t just annoy people. They change their minds. A landing page isn’t a gallery. It’s a decision surface with a clock running in the background. Every extra 200ms is a chance for doubt to creep in, for a tab to steal attention, for a calendar reminder to win. Speed is UX. Treat it…

Got an email at 3:47 AM last Tuesday. “Can you change ‘enterprise-grade security’ to ‘bank-level security’ on our homepage? Investor call at 9 AM tomorrow and they kept asking about banking compliance.” Founder. Series A. Raised $8M. Could not change seven words on his own website. Worse: His developer was on vacation for two weeks.…

There’s a quiet crisis in SaaS website design. Too many teams have traded clarity for theater. Instead of sites that inform, we get sites that perform — full of gradients, animations, and positioning so vague it might as well be lorem ipsum. The result? Users scroll. They’re impressed. And then they leave. Modern SaaS website…

I’ve spent three years looking at SaaS website design pricing pages. 31 of them, to be exact. B2B companies, $500K to $50M ARR. Here’s what I keep seeing: Average features listed: 47 Time people spend staring at pricing: 3 minutes 47 seconds Bounce rate: 64% Features they actually compare before giving up: 2.3 Support tickets…

We built a tool. That’s it. That’s the post. Okay, not quite. But yes — https://curated.dnsk.work is just a simple, slightly obsessive tool we made to track the startups we keep accidentally redesigning in our heads. It’s not a lead gen gimmick. Not a case study hub. Definitely not SEO-driven (sorry, robots). Just a lovingly…