When “make it pop” meets “increase conversions by 400%” — spoiler: math doesn’t work that way either. Last year I turned down a marketing website project. Six figures. Dream client. The kind of work that pays for nice vacations and good therapy. I said no anyway. Four years ago, I would’ve said yes before they…

If the demo can’t prove the headline in 60 seconds, change the headline. Most campaigns are expensive fiction. We dream up the perfect customer journey in a conference room that smells like optimism and dry-erase markers. We comp visuals that would make our mothers proud. We buy reach like we’re collecting Pokémon cards. Then someone…

Everyone says they want simple web designs. Then they brief a carousel, three gradients, abstract shapes, and a brand film with soft‑focus office plants. That isn’t simple; that’s a costume. If the page only works when it’s dressed up, it doesn’t work. In simple web design, words and order do the heavy lifting. My rule:…

Docs are presales. If they’re thin or hidden, your saas website is unfinished. In saas website design, docs and changelog are part of the product, not the footer. Here’s a simple truth most “marketing” Saas websites ignore: high‑intent visitors don’t believe headlines — they believe documentation. If I’m a CTO, a staff engineer, or a security‑minded…

Slow pages don’t just annoy people; they change their minds. A landing page isn’t a gallery. It’s a decision surface with a clock running in the background. Every extra 200ms is a chance for doubt to creep in, for a tab to steal attention, for a calendar reminder to win. Speed is UX. Treat it…

If you need to message a developer to fix a typo on your homepage, your startup website is already failing you. It’s 2025. You’re a startup. You’re iterating fast, tweaking your pitch, updating your messaging weekly (or hourly). But your website? That’s frozen in time — a glossy WordPress monolith guarded by an agency, a…

There’s a quiet crisis in startup web design. Too many teams have traded clarity for theatre. Instead of sites that inform, we get sites that perform — full of gradients, animations, and slogans so vague they might as well be lorem ipsum. The result? Users scroll. They’re impressed. And then they leave. The modern startup…

There’s a reason your product copy reads like it was written by a sentient HR policy. It probably was. Not literally. But by the time your crisp, punchy, human line made it through your product lead, your marketing head, your legal review, your VC’s opinion, and your cousin who “has a way with words,” it…

We built a tool. That’s it. That’s the post. Okay, not quite. But yes — https://curated.dnsk.work is just a simple, slightly obsessive tool we made to track the startups we keep accidentally redesigning in our heads. It’s not a lead gen gimmick. Not a case study hub. Definitely not SEO-driven (sorry, robots). Just a lovingly…

Award-winning. Passionate. Strategic. Driven. You’ve read that sentence before — probably on my old LinkedIn profile. It wasn’t a lie. But it also wasn’t helping. I’m a designer. A good one. I’ve led design across enterprise tools, scaling platforms, internal systems, and launch-day MVPs. But you wouldn’t know that from the way I used to…