Blog · Page 5
Ten years inside SaaS products generates opinions. Most content from a UI/UX design agency is written to rank, not to say anything.
This is the other kind – the patterns that keep showing up, written down before the next product makes the same mistake.
UX Writing Best Practices: Stop Whispering – Confident Copy Builds More Trust
I rewrote an error message last month. Changed it from "Oops! Something might've gone a teensy bit wrong 🙈" to "This failed. Here's why."
UI/UX Audit: I Found 47 Dead Features in One Product (Here's How to Audit Yours)
I ran a UX audit on a SaaS product last year. The founder wanted a redesign: "Everything feels cluttered. Users get confused. We need to start fresh."
User Engagement Metrics Lie: Why Silence Is the Worst Feedback You'll Get
I launched a new dashboard tab. No bugs filed. No complaints. No support tickets. My team celebrated: "Clean launch!"
This Button Does Nothing (And Your Users Definitely Noticed)
I shipped a "Save draft" button that didn't save drafts.
The Fake Persona Test: I Roleplay as a 69-Year-Old Librarian to Find UX Bugs My Team Misses
I caught a critical signup bug three days before launch by pretending to be a 69-year-old librarian with trust issues.
Unsolicited Design Redesigns: Why Designers Can't Stop Redesigning Products Nobody Asked For
I redesigned Notion's empty states without permission. Took me 4 hours on a Saturday. Notion didn't ask. They probably don't care. But I learned more in those 4 hours than I did in a month of client work.
Let's Not Build Design Portfolios for Algorithms – Build Them for Humans Who Hire
I rejected a designer last month whose portfolio had perfect case studies, consistent branding, and a clear CTA to "Request Full Deck."