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Ten years inside SaaS products generates opinions. Most content from a UI/UX design agency is written to rank, not to say anything.

This is the other kind — the patterns that keep showing up, written down before the next product makes the same mistake.

Categories Design Not My Type
Tags Design Methods Metrics Power Product Ux Designer Economics Industry Reality Acquisition Websites Buying Design Working With Designers
The Fake Persona Test: I Roleplay as a 69-Year-Old Librarian to Find UX Bugs My Team Misses
Apr 30, 2025

The Fake Persona Test: I Roleplay as a 69-Year-Old Librarian to Find UX Bugs My Team Misses

I caught a critical signup bug three days before launch by pretending to be a 69-year-old librarian with trust issues.

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Unsolicited Design Redesigns: Why Designers Can't Stop Redesigning Products Nobody Asked For
Apr 24, 2025

Unsolicited Design Redesigns: Why Designers Can't Stop Redesigning Products Nobody Asked For

I redesigned Notion's empty states without permission. Took me 4 hours on a Saturday. Notion didn't ask. They probably don't care. But I learned more in those 4 hours than I did in a month of client w

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Startups We Admire (and Would Love to Design For)
Apr 21, 2025

Startups We Admire (and Would Love to Design For)

Okay, not quite. But yes — https://curated.dnsk.work is just a simple, slightly obsessive tool we made to track the startups we keep accidentally redesigning in our heads. It’s not a lead gen gimmick.

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UX Design Principles: Stop Micromanaging Users Like Pharaoh
Apr 17, 2025

UX Design Principles: Stop Micromanaging Users Like Pharaoh

The final days of Pesach are about walking forward. Not escaping anymore – moving. Through the sea. Into the unknown.

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Dark Patterns in UX Design: What the Exodus Can Teach Us About User Liberation
Apr 15, 2025

Dark Patterns in UX Design: What the Exodus Can Teach Us About User Liberation

We're deep into Pesach season. A time of freedom, storytelling, and asking difficult questions.

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Let's Not Build Design Portfolios for Algorithms – Build Them for Humans Who Hire
Apr 9, 2025

Let's Not Build Design Portfolios for Algorithms – Build Them for Humans Who Hire

I rejected a designer last month whose portfolio had perfect case studies, consistent branding, and a clear CTA to "Request Full Deck."

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Why I Stopped Sounding Like Every Other Designer on LinkedIn
Apr 4, 2025

Why I Stopped Sounding Like Every Other Designer on LinkedIn

Award-winning. Passionate. Strategic. Driven.

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