Docs are presales. If they’re thin or hidden, your SaaS website is unfinished. Here’s a simple truth most marketing websites ignore: high-intent visitors don’t believe headlines. They believe documentation. If I’m a CTO, staff engineer, or security-minded buyer, I glance at your homepage and click straight to Docs, API, or Changelog. That’s the real tour.…
Slow pages don’t just annoy people. They change their minds. A landing page isn’t a gallery. It’s a decision surface with a clock running in the background. Every extra 200ms is a chance for doubt to creep in, for a tab to steal attention, for a calendar reminder to win. Speed is UX. Treat it…
Good UX is deciding what matters, in what order, for whom, under constraints you don’t control. That’s the job. AI in UX can help. But it doesn’t do the deciding. Think of it as a tireless junior: fast, keen, occasionally delusional. Useful when supervised. Dangerous when left unsupervised. I’m not anti-AI. I’m anti-theatre. I use…
I’ve lost count of the founders who’ve come to me after buying a “starter” or “small business” website design package. Same story every time: a tidy PDF proposal, a fixed number of pages, a timeline that fits neatly into a calendar, and a site that looks vaguely competent but somehow does nothing. Pretty. Punctual. Pointless.…
Most UX audits are long, expensive, and full of beautifully formatted reports you’ll never read twice. This isn’t that. This is the UX sanity check — the quick-and-dirty, seven-question sweep I use when I want to know if a product is healthy enough to survive the week. It’s not a replacement for a proper deep-dive…
Every product accumulates UX/UI debt. Cluttered flows. Unloved screens. Ghost features no one uses but everyone’s too scared to remove. The digital equivalent of that junk drawer in your kitchen — you know it’s a mess, you just don’t know where to start. Here’s the catch: fixing everything at once isn’t just unrealistic. It’s usually…
Founders love hiring. It feels like progress. A full-time designer on payroll? That must mean you’re a real startup now. Except most of the time, that hire ends up babysitting a Figma file for three months while the product spec changes fifteen times and your runway quietly dies. Here’s what actually works: a senior UI/UX…
If you’ve ever opened a Figma file and wondered whether the designer actually met a developer in their life, this post is for you. The $28K Handoff That Took 6 Weeks to Untangle B2B SaaS company. 35 employees. Growing fast. Hired an agency for their product redesign. Agency delivered 50 screens. Beautiful work. Clean layouts.…
Series A fintech startup. $12M raised. Hired “top-tier” agency for complete product redesign. Six weeks, $85K, beautiful deck. Launched Tuesday morning. Thursday: support tickets flooding in. Users couldn’t find basic features. Onboarding completion dropped from 68% to 34%. Developers filing bugs about flows that made no technical sense. Friday: emergency call. What I found: Every…
Got an email at 3:47 AM last Tuesday. “Can you change ‘enterprise-grade security’ to ‘bank-level security’ on our homepage? Investor call at 9 AM tomorrow and they kept asking about banking compliance.” Founder. Series A. Raised $8M. Could not change seven words on his own website. Worse: His developer was on vacation for two weeks.…
