Blog
Ten years inside SaaS products generates opinions. Most content from a UI/UX design agency is written to rank, not to say anything.
This is the other kind — the patterns that keep showing up, written down before the next product makes the same mistake.
New on Built In: training won't fix bad AI design
Product Designer vs UX Designer: Made-Up Titles for the Same Confused Job
The job posting said "Product Designer."
Every Design Agency in New York Claims They Specialize in SaaS. They're Lying.
December 2025. Video call.
Tanya wrote about AI model collapse for ACM
Your UX Writer Joined Too Late and Now Everything Needs Rewriting
The UX writer opened the staging site. Clicked through the onboarding flow.
Tanya spoke at Venture Café London
New guest post on Startup Nation – UX before you build your first SaaS
Why SaaS UX Debt Costs More Than Technical Debt (And How to Fix It Before Series B)
I've been designing products for enterprise SaaS companies for eight years. Deutsche Telekom, IQVIA, D.E. Shaw Group. The kind of products where a bad UX decision costs millions and ruins someone's qu
Favourite Design interviewed Tanya on design practice
DNSK /now is on nownownow.com
Tanya has a Grokipedia page now
UX Strategist: The Only Job Where Saying 'It Depends' Is Considered Expertise
The UX strategist's final deliverable was a 31-page PDF titled "Strategic UX Framework for Multi-Audience Dashboard Optimization." Page 8 had a Venn diagram with three circles: "User Needs," "Business
Authority Magazine interviewed Tanya on the future of work
Guest post on Mind the Product – influencing product when you are not the PM
BuzzFeed asked Tanya about working from home. She had thoughts.
You Need This UX Work by Friday (It's Thursday and You Just Sent the Brief)
Got a Slack message Tuesday afternoon. 2:47pm.
Tanya wrote about why integration setup flows fail for Bootcamp on Medium
Your 'Full-Stack Designer' Is Actually Two Junior People
Mark – B2B SaaS, 41 employees, Series A – hired an agency for a dashboard redesign. Three months, $35,000, "a senior full-stack designer with eight years of UI/UX design and development experience." S
Tanya answered questions on onboarding for Consultant Magazine
We wrote about AI model collapse in design tools for SitePoint