Blog · Page 2
Ten years inside SaaS products generates opinions. Most content from a UI/UX design agency is written to rank, not to say anything.
This is the other kind – the patterns that keep showing up, written down before the next product makes the same mistake.
Every Design Agency in New York Claims They Specialize in SaaS. They're Lying.
December 2025. Video call.
Product Designer vs UX Designer: Made-Up Titles for the Same Confused Job
The job posting said "Product Designer."
Tanya wrote about AI model collapse for ACM
Your UX Writer Joined Too Late and Now Everything Needs Rewriting
The UX writer opened the staging site. Clicked through the onboarding flow.
Tanya spoke at Venture Café London
New guest post on Startup Nation – UX before you build your first SaaS
Why SaaS UX Debt Costs More Than Technical Debt (And How to Fix It Before Series B)
I've been designing products for enterprise SaaS companies for eight years. Deutsche Telekom, IQVIA, D.E. Shaw Group. The kind of products where a bad UX decision costs millions and ruins someone's quarterly bonus.
Favourite Design interviewed Tanya on design practice
DNSK /now is on nownownow.com
Tanya joined the seat.fm podcast to talk UX band-aids
UX Strategist: The Only Job Where Saying 'It Depends' Is Considered Expertise
The UX strategist's final deliverable was a 31-page PDF titled "Strategic UX Framework for Multi-Audience Dashboard Optimization." Page 8 had a Venn diagram with three circles: "User Needs," "Business Goals," "Technical Constraints."
Authority Magazine interviewed Tanya on the future of work
Guest post on Mind the Product – influencing product when you are not the PM
BuzzFeed asked Tanya about working from home. She had thoughts.
Tanya wrote about why integration setup flows fail for Bootcamp on Medium
Tanya answered questions on onboarding for Consultant Magazine
We wrote about AI model collapse in design tools for SitePoint
New guest post on Pitchwall – product design before you spend money
Your Last Product Designer Quit Six Weeks Ago (You're Not Telling Me Why)
Got a call last week. Startup, Series A, looking to hire a product designer.
Articles I've Written Elsewhere 📌
I write on this blog weekly. Nobody edits me. Nobody tells me to "soften the tone" or "add more tactical takeaways."