Last year, a SaaS company paid me to fix their onboarding. Churn was 23% monthly. Brutal. First call, the CS lead opened their dashboard. Gorgeous interface. Real-time health scores. Customer journey maps. Risk alerts. Engagement tracking across seven touchpoints. “We have complete visibility.” I asked if they knew why customers were leaving. She pulled up…

When $50/hour ends up costing more than $150/hour — the math nobody wants you to see. Last quarter, a SaaS company contacted me. They’d been using UI design outsourcing for 18 months to “save costs.” They wanted to know why their design quality had tanked, their development cycles had doubled, and their designers kept quitting.…

After designing eleven mobile apps that made everyone miserable, I figured out which clients are worth the headache. Five years ago, I’d take any mobile UI UX design services project that walked through the door. SaaS dashboards crammed into phone screens, e-commerce apps with seventeen-step checkout flows, “productivity” apps that required a PhD to understand.…

Good UX is deciding what matters, in what order, for whom, under constraints you don’t control. That’s the job. AI in UX can help, but it doesn’t do the deciding. Think of it as a tireless junior: fast, keen, occasionally delusional. Useful, supervised. I’m not anti‑AI; I’m anti‑theatre. I use AI in UX design every week, but…

I’ve lost count of the founders who’ve come to me after buying a “starter” or “small business” website design package. Same story every time: a tidy PDF proposal, a fixed number of pages, a timeline that fits neatly into a calendar, and a site that looks vaguely competent but somehow does nothing. Pretty. Punctual. Pointless.…

Founders love hiring. It feels like progress. A full-time designer on payroll? That must mean you’re a real startup now. Except… most of the time, that hire ends up babysitting a Figma file for three months while the product spec changes fifteen times and your runway quietly dies. Here’s the truth: you don’t need a…

If you’ve ever opened a Figma file and wondered whether the designer actually met a developer in their life, this post is for you. Most of the time, “UI/UX design and development services” are treated like a relay race — design runs a few laps, then throws a bloated figma file over the wall and hopes for…

This post isn’t a polite reminder. It’s a cautionary tale. A reflection, really — on every well-funded, well-intentioned product team that hired UI/UX designers… and then slowly suffocated them in a pile of Slack threads, Notion checklists, and “just a quick thought” Figma comments. Let’s call it what it is: pixel micromanagement with a smile.…

Conceptual design isn’t your brand’s Pinterest board. It’s the first brutal stress test your product will ever face. Most teams treat it like a chance to pick some fonts, shuffle a few colours, and pat themselves on the back for being “visionary.” But that’s exactly how you end up with a pretty coffin for a…

After seeing enough design proposals crash and burn, you learn one thing: most clients don’t want a diagnosis, they want a quick fix — and it shows. When some new clients approach our UI/UX design services, they often treat them like a tidy takeaway menu: “We’ll grab a couple of wireframes, throw in a quick…