Blog
If Your Brief Includes a UX Design Skills List, I Already Know How This Project Ends
It was a referral. Good sign, usually.
UX Design Entry Level Jobs Don't Develop Junior Designers. They Filter for Survivors
Six months into her first junior role, she kept doing something her manager couldn't figure out.
I Wrote a Book About AI Sycophancy. I Didn't Use AI to Write It.
Someone at an event, after I mentioned the book.
UX Design Internships Taught Designers Their Work Was Disposable. AI Confirmed It.
Six months into her first junior role, she kept doing something her manager couldn't figure out.
Top UI UX Design Agency Rankings Are Pay-to-Play and You're Being Played
A prospect emailed last month. Polite. Clearly done their homework.
Every Design Agency in New York Claims They Specialize in SaaS. They're Lying.
December 2025. Video call.
UX Strategist: The Only Job Where Saying 'It Depends' Is Considered Expertise
The UX strategist's final deliverable was a 31-page PDF titled "Strategic UX Framework for Multi-Audience Dashboard Optimization." Page 8 had a Venn diagram with three circles: "User Needs," "Business
Your 'Full-Stack Designer' Is Actually Two Junior People
Mark – B2B SaaS, 41 employees, Series A – hired an agency for a dashboard redesign. Three months, $35,000, "a senior full-stack designer with eight years of UI/UX design and development experience." S
Why Customer Success Software Doesn't Make Customers Successful (It Makes CS Teams Look Busy)
Last year, a SaaS company paid me to fix their onboarding. Churn was 23% monthly. Brutal.
UI/UX Design Outsourcing: The Hidden Costs Nobody Calculates
When $50/hour ends up costing more than $150/hour — the math nobody wants you to see.
AI UX Doesn't Exist (But AI Can Make UX Work Less Miserable)
Good UX is deciding what matters, in what order, for whom, under constraints you don't control. That's the job.
The Ultimate Design Package Alternative for Proven ROI
I’ve lost count of the founders who’ve come to me after buying a “starter” or “small business” website design package. Same story every time: a tidy PDF proposal, a fixed number of pages, a timeline t
Save Time and Money With a UI/UX Design Partner That Works
Founders love hiring. It feels like progress. A full-time designer on payroll? That must mean you're a real startup now.
UI/UX Design and Development That Developers Actually Love
If you've ever opened a Figma file and wondered whether the designer actually met a developer in their life, this post is for you.
You Hired a UI/UX Designer. Now Let Them Do Their Job.
This post isn't a polite reminder. It's a cautionary tale. A reflection, really — on every well-funded, well-intentioned product team that decided to hire a UI/UX designer... and then slowly suffocate
Conceptual Design Isn't Just a Moodboard — It's Your Product's First Strategy Test
Got brought in to help a well-funded American startup with their "revolutionary" product.
Why Design Packages Kill Projects (What I Saw Happen)
Got a call from a designer friend last year. Voice sounded tired.
How to Write a Design RFP That Doesn’t Waste Everyone’s Time
Design RFPs have a reputation — and not a flattering one. Speaking as someone who’s spent years inside big design teams and consulting for large product organisations, I can say this bluntly: most RFP
SaaS Product Strategy: Why All-in-One Products Fail (And What Users Actually Want)
I spent eight months working as Creative Director for a large, well-funded product team. Big budget, talented people, genuine ambitions.