Blog
Ten years inside SaaS products generates opinions. Most content from a UI/UX design agency is written to rank, not to say anything.
This is the other kind — the patterns that keep showing up, written down before the next product makes the same mistake.
Design System Alternative: You Don't Need a Design System – You Need Modular UX
Every SaaS team hits the same wall around 10-15 features: the interface feels inconsistent, new features take longer, and someone suggests building a design system.
SaaS Pricing Page Design: I Audited 31 SaaS Pricing Pages. Here's What Kills Conversion.
47 features. That's the average number of features listed in a SaaS pricing page comparison table across the 31 pages I've audited over three years. B2B companies, $500K to $50M ARR.
User Onboarding: I Skipped Our Best Feature in Onboarding – 73% Never Found It
I spent 6 weeks building a feature that saved users 40 minutes per week.
Product Design Settings: Stop Building Settings Pages Where Users Change 5% of Options
I spent three months tracking settings usage across one product. 127 total settings. 89 visible by default.
SaaS Website Design Mistakes: Who Are You Actually Designing This Homepage For?
I audited a SaaS homepage last year that took three paragraphs to explain what the product actually did.
UX Writing Best Practices: Stop Whispering – Confident Copy Builds More Trust
I rewrote an error message last month. Changed it from "Oops! Something might've gone a teensy bit wrong 🙈" to "This failed. Here's why."
UI/UX Audit: I Found 47 Dead Features in One Product (Here's How to Audit Yours)
I ran a UX audit on a SaaS product last year. The founder wanted a redesign: "Everything feels cluttered. Users get confused. We need to start fresh."
When Your MVP UX Design Stops Being Scrappy and Starts Being Expensive
A client came to me with 18 months of traction, 2,000 active users, and an MVP that looked like it was styled with inline CSS and prayers.
User Engagement Metrics Lie: Why Silence Is the Worst Feedback You'll Get
I launched a new dashboard tab. No bugs filed. No complaints. No support tickets. My team celebrated: "Clean launch!"
This Button Does Nothing (And Your Users Definitely Noticed)
I shipped a "Save draft" button that didn't save drafts.
Unsolicited Design Redesigns: Why Designers Can't Stop Redesigning Products Nobody Asked For
I redesigned Notion's empty states without permission. Took me 4 hours on a Saturday. Notion didn't ask. They probably don't care. But I learned more in those 4 hours than I did in a month of client w
Startups We Admire (and Would Love to Design For)
Okay, not quite. But yes — https://curated.dnsk.work is just a simple, slightly obsessive tool we made to track the startups we keep accidentally redesigning in our heads. It’s not a lead gen gimmick.
UX Design Principles: Stop Micromanaging Users Like Pharaoh
The final days of Pesach are about walking forward. Not escaping anymore – moving. Through the sea. Into the unknown.
Dark Patterns in UX Design: What the Exodus Can Teach Us About User Liberation
We're deep into Pesach season. A time of freedom, storytelling, and asking difficult questions.
Let's Not Build Design Portfolios for Algorithms – Build Them for Humans Who Hire
I rejected a designer last month whose portfolio had perfect case studies, consistent branding, and a clear CTA to "Request Full Deck."
Why I Stopped Sounding Like Every Other Designer on LinkedIn
Award-winning. Passionate. Strategic. Driven.