Blog
Ten years inside SaaS products generates opinions. Most content from a UI/UX design agency is written to rank, not to say anything.
This is the other kind – the patterns that keep showing up, written down before the next product makes the same mistake.
16 results, 7 more in the archive
No post has all of these words – showing posts with some of them.
This Button Does Nothing (And Your Users Definitely Noticed)
…is broken." Week 12: A one-star review that just said "Lies." That fake button cost us 14 support tickets, 3 churned accounts, and one very uncomfortable client…
UI/UX Audit: I Found 47 Dead Features in One Product (Here's How to Audit Yours)
…but analytics show no specific error patterns. That's feature overload, not broken flows. Your team debates adding more tabs/menus/sections. Stop. Audit what's…
What Design Audits Aren't (Stop Calling Them That)
…broken. We'll fix it." What they actually mean: "Give us a list we can hand to developers." What actually happens: Everything's broken. Question is: what matters?…
UX Audit Checklist: 15 Signs Your Product Needs a Reset (Not a Redesign)
You've been shipping. The roadmap is moving, features are live, users are paying. But somewhere in the last few months the product started feeling... thick. Not broken – functional. Just harder to use than it needs to be.
MVP Pricing UX: Why Your 'Free Trial First' Strategy Is Killing Activation
…signups request refunds Too high (>12%): You're overselling or onboarding is broken. Users feel deceived. Fix your product experience first. Too low ( If you're…
Unsolicited Design Redesigns: Why Designers Can't Stop Redesigning Products Nobody Asked For
…not the surface I'm not here to fix the color palette (unless it's actually broken). I'm here to rethink flow, feedback, hierarchy, and what happens when someone…
UX Writing Best Practices: Stop Whispering – Confident Copy Builds More Trust
…is broken. We have no idea what happened. Good luck." You write: "This is taking a little longer than usual! Hang in there! ☺️" They hear: "It's probably broken.…
User Engagement Metrics Lie: Why Silence Is the Worst Feedback You'll Get
…broken user engagement metrics look like. Everything appears functional. Nothing appears urgent. Silent churn accumulates. Standard dashboards won't catch this.…
Empty State Design: Why Your Product's Empty States Matter More Than You Think
…"broken or empty" test Take screenshot of empty state. Show to someone. Ask: "Is this broken or is it supposed to be empty?" If they can't tell immediately, you have…
The Painful Truth About UX/UI Debt (And the Essential Fixes to Start Now)
…is broken, users are churning, support is drowning in the same five questions. Embarrassment doesn't cost you customers. Broken flows do. Mistake 2: Redesigning…