Blog
Ten years inside SaaS products generates opinions. Most content from a UI/UX design agency is written to rank, not to say anything.
This is the other kind – the patterns that keep showing up, written down before the next product makes the same mistake.
20 results, 5 more in the archive
Simple Web Design: The No-Images Draft That Actually Converts
…away the theatre. My rule: write the page with no images first. Black text, white background, system font, one column. If it holds attention and gets the click…
Your UX Writer Joined Too Late and Now Everything Needs Rewriting
…write the copy myself. Not because I'm a UX writer – I'm not. Because having someone think about words while designing flows is better than leaving it blank and…
AI Slop Gave You a Job Nobody Named. You Work It Every Night.
It's 11:40 on a Sunday. You are not building anything. You are not designing anything. You are reading, line by line, the confident AI slop of a machine that wrote it in four seconds and will write the same slop again tomorrow.
This Button Does Nothing (And Your Users Definitely Noticed)
…label. Not deceptive – educational. A SaaS product I worked with added "Export to CSV" buttons (greyed out, with tooltip: "Interested? Let us know"). They tracked…
Empty State Design: Why Your Product's Empty States Matter More Than You Think
…label matches the thing being added "Add Client" for client list. "New Project" for project dashboard. Not "Get Started" for everything. If you need a tooltip to…
The Fake Persona Test: I Roleplay as a 69-Year-Old Librarian to Find UX Bugs My Team Misses
…labels, slow loading, unclear feedback – add to backlog, fix in next sprint. Severity 3 (Polish): Touch targets slightly small, animations slow on old devices –…
SaaS Website Design Mistakes: Who Are You Actually Designing This Homepage For?
…writes homepage: Clear, specific, focused on one problem. Sales team reviews: "We need to mention enterprise features, or we can't use this in demos." Marketing…
SaaS Pricing Page Design: I Audited 31 SaaS Pricing Pages. Here's What Kills Conversion.
…page for the 20% who want every detail. This serves the common case quickly while supporting the edge case. Tooltip dependency. 73% of visitors never hover. That's…
The Harsh Truth About UX Design in Education (and Why It Fails New Designers)
…labeled "difficult." How to build allies across teams. How to write emails that get decisions made. Project management. How to break big design problems into small…
UX Audit Checklist: 15 Signs Your Product Needs a Reset (Not a Redesign)
…labelled "Integration endpoint" with no explanation of what it expected. Most of them assumed the feature wasn't relevant to them and left. Changing the label to…