Blog
Ten years inside SaaS products generates opinions. Most content from a UI/UX design agency is written to rank, not to say anything.
This is the other kind – the patterns that keep showing up, written down before the next product makes the same mistake.
21 results, 10 more in the archive
UX Audit Checklist: 15 Signs Your Product Needs a Reset (Not a Redesign)
You've been shipping. The roadmap is moving, features are live, users are paying. But somewhere in the last few months the product started feeling... thick. Not broken – functional. Just harder to use than it needs to be.
What Design Audits Aren't (Stop Calling Them That)
Got an email Tuesday morning.
Why Customer Success Software Doesn't Make Customers Successful (It Makes CS Teams Look Busy)
…UX audit. Two weeks. Found 23 problems. Prioritized them. Built prototypes for critical fixes. The export button? Top of the list. Maybe 4 hours to fix. Three months…
What MVP Really Means in UX Design (It's Not What You Learned in Product School)
I had a call last Tuesday with a founder who wanted help "improving activation."
User Onboarding: I Skipped Our Best Feature in Onboarding – 73% Never Found It
…audited user onboarding across 8 SaaS products over 18 months. Tracked which features were shown during onboarding vs. which features users actually discovered and…
The Fake Persona Test: I Roleplay as a 69-Year-Old Librarian to Find UX Bugs My Team Misses
I caught a critical signup bug three days before launch by pretending to be a 69-year-old librarian with trust issues.
The Painful Truth About UX/UI Debt (And the Essential Fixes to Start Now)
Every product accumulates UX/UI debt. Cluttered flows. Unloved screens. Ghost features no one uses but everyone's too scared to remove. The digital equivalent of that junk drawer in your kitchen – you know it's a mess, you just don't know where to start.
Why SaaS UX Debt Costs More Than Technical Debt (And How to Fix It Before Series B)
I've been designing products for enterprise SaaS companies for eight years. Deutsche Telekom, IQVIA, D.E. Shaw Group. The kind of products where a bad UX decision costs millions and ruins someone's quarterly bonus.
Empty State Design: Why Your Product's Empty States Matter More Than You Think
Most products I audit have great onboarding flows, polished dashboards, carefully designed settings pages.
User Engagement Metrics Lie: Why Silence Is the Worst Feedback You'll Get
…overview." Not politeness theater. Just clarity. 5. Internal "silent feature" audit Ask your team: "What feature works fine but nobody uses?" Track it. If feature…