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Ten years inside SaaS products generates opinions. Most content from a UI/UX design agency is written to rank, not to say anything.
This is the other kind – the patterns that keep showing up, written down before the next product makes the same mistake.
5 results, 2 more in the archive
No post has all of these words – showing posts with some of them.
The Fake Persona Test: I Roleplay as a 69-Year-Old Librarian to Find UX Bugs My Team Misses
…labels, slow loading, unclear feedback – add to backlog, fix in next sprint. Severity 3 (Polish): Touch targets slightly small, animations slow on old devices –…
SaaS Website Design Mistakes: Who Are You Actually Designing This Homepage For?
…labeled "v4-final-maybe." Someone says: "Let's add a section about our enterprise features." Another chimes in: "Legal needs us to clarify this claim about ROI."…
The UX Iceberg Problem: When Research Becomes an Excuse
…labeled "needs more research." It's UI UX iceberg thinking: focusing on the visible, measurable stuff while the fundamental experience slowly sinks. This didn't…
UX Research vs UX Design: Two Departments, One Report Nobody Read
…whiteboard session and a competitor audit. Research confirmed some of it. Contradicted two flows that had already been handed off to development. Nobody went back.…