Blog

Ten years inside SaaS products generates opinions. Most content from a UI/UX design agency is written to rank, not to say anything.

This is the other kind – the patterns that keep showing up, written down before the next product makes the same mistake.

Categories Design31 Not My Type7 Designer Economics Industry Reality0
Tags Not My Type0 Design Methods Metrics Power9 Product UX18 Designer Economics Industry Reality1 Acquisition Websites2 Buying Design Working With Designers6

6 results, 3 more in the archive

The Fake Persona Test: I Roleplay as a 69-Year-Old Librarian to Find UX Bugs My Team Misses
Apr 30, 2025

The Fake Persona Test: I Roleplay as a 69-Year-Old Librarian to Find UX Bugs My Team Misses

I caught a critical signup bug three days before launch by pretending to be a 69-year-old librarian with trust issues.

Blog Post
Why SaaS UX Debt Costs More Than Technical Debt (And How to Fix It Before Series B)
Jan 28, 2026

Why SaaS UX Debt Costs More Than Technical Debt (And How to Fix It Before Series B)

I've been designing products for enterprise SaaS companies for eight years. Deutsche Telekom, IQVIA, D.E. Shaw Group. The kind of products where a bad UX decision costs millions and ruins someone's quarterly bonus.

Blog Post
UX Research vs UX Design: Two Departments, One Report Nobody Read
Mar 16, 2026

UX Research vs UX Design: Two Departments, One Report Nobody Read

The research is done.

Blog Post
Using AI for UX Research: The Workflow I Actually Use
Oct 8, 2025

Using AI for UX Research: The Workflow I Actually Use

Here's what works when you use AI for UX research – and what almost made me design for the wrong problem.

Blog Post
UX Design Mistakes That Don't Show Up in Figma: Six Data Fingerprints
Mar 12, 2026

UX Design Mistakes That Don't Show Up in Figma: Six Data Fingerprints

This article was originally written for external publication, yet ended up here instead. Enjoy!

Blog Post
The AI Checker Said 100%. The Article Was Written in 1999
Mar 18, 2026

The AI Checker Said 100%. The Article Was Written in 1999

…want to use AI usefully: the UX research workflow that actually works. If you use UX/UI design deliverables in your practice – audits, case studies, proposals – the…

Blog Post