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Ten years inside SaaS products generates opinions. Most content from a UI/UX design agency is written to rank, not to say anything.

This is the other kind – the patterns that keep showing up, written down before the next product makes the same mistake.

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20 results

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Every UX Design Diagram I've Seen Is Overthinking It
Dec 2, 2025

Every UX Design Diagram I've Seen Is Overthinking It

…label was for accountants. Users aren't accountants. This is the same problem that shows up in settings pages everywhere. Labels that make sense internally, mean…

Blog Post
UX Design 101: The Official Curriculum and the 2026 Translation
Mar 5, 2026

UX Design 101: The Official Curriculum and the 2026 Translation

…Write one paragraph before every design review. What problem this solves, what it doesn't solve, and what you're asking the room to decide. This is the difference…

Blog Post
What MVP Really Means in UX Design (It's Not What You Learned in Product School)
Dec 1, 2025

What MVP Really Means in UX Design (It's Not What You Learned in Product School)

…while looking busy. I used to take every mvp ux design project. Founder excited. Roadmap full of features. Timeline aggressive but doable. Check back six months…

Blog Post
Wireframes: The Grayscale Lies We Tell Before the Real Design Happens
Feb 17, 2026

Wireframes: The Grayscale Lies We Tell Before the Real Design Happens

…was done. Fixing language meant renaming 23 navigation items, rewriting 140 labels, changing button copy, updating errors. Plus: developers had built logic tied…

Blog Post
If You're Hiring a 'Freelance UX Designer,' You're Probably Not Ready to Commit
Nov 25, 2025

If You're Hiring a 'Freelance UX Designer,' You're Probably Not Ready to Commit

…while paying me like a contractor (no benefits, no stability, no guarantee past Friday). Meanwhile, I'm supposed to turn down other work because you "might" hire…

Blog Post
The UX Iceberg Problem: When Research Becomes an Excuse
Sep 9, 2025

The UX Iceberg Problem: When Research Becomes an Excuse

…labeled "needs more research." It's UI UX iceberg thinking: focusing on the visible, measurable stuff while the fundamental experience slowly sinks. This didn't…

Blog Post
Every Design Agency in New York Claims They Specialize in SaaS. They're Lying.
Feb 10, 2026

Every Design Agency in New York Claims They Specialize in SaaS. They're Lying.

…work with me – no account managers, no handoffs, no junior designer doing work while senior reviews. Design agencies in New York claim specialization to win work.…

Blog Post
Product Designer vs UX Designer: Made-Up Titles for the Same Confused Job
Feb 10, 2026

Product Designer vs UX Designer: Made-Up Titles for the Same Confused Job

…labels for hiring pipelines and compensation tiers. Next time someone asks about product designer vs UX designer, ask what work they actually need done. Usually…

Blog Post
A Guide to Web Design and SEO in 2026 When AI Wrote Half the Content and Google Still Doesn't Trust You
Jun 3, 2026

A Guide to Web Design and SEO in 2026 When AI Wrote Half the Content and Google Still Doesn't Trust You

…content, because the sites that already have authority hold their positions while new content competes for the remainder. Why most SaaS website design is lying…

Guide