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Ten years inside SaaS products generates opinions. Most content from a UI/UX design agency is written to rank, not to say anything.
This is the other kind – the patterns that keep showing up, written down before the next product makes the same mistake.
2 results
Sep 2, 2025
Simple Web Design: The No-Images Draft That Actually Converts
…away the theatre. My rule: write the page with no images first. Black text, white background, system font, one column. If it holds attention and gets the click…
Jun 6, 2025
SaaS Pricing Page Design: I Audited 31 SaaS Pricing Pages. Here's What Kills Conversion.
…page for the 20% who want every detail. This serves the common case quickly while supporting the edge case. Tooltip dependency. 73% of visitors never hover. That's…