Blog
Ten years inside SaaS products generates opinions. Most content from a UI/UX design agency is written to rank, not to say anything.
This is the other kind – the patterns that keep showing up, written down before the next product makes the same mistake.
11 results, 8 more in the archive
Why UX and Marketing Keep Failing – and How to Fix It with Backwards Campaigns
If the demo can't prove the headline in 60 seconds, change the headline.
UI/UX Design Outsourcing: The Hidden Costs Nobody Calculates
When $50/hour ends up costing more than $150/hour – the math nobody wants you to see.
UX Failures at Three Years' Experience: What Training a Designer Who Was Already Good Taught Me
The UX failures a designer ships at three years' experience have nothing to do with Figma. Four I watched Sarah ship, the roughly real numbers, and what fourteen weeks of training changed.
Articles I've Written Elsewhere 📌
…hiring a freelance UX designer says about how ready you are to commit, and what UX/UI debt needs before anyone says "redesign". If you do UX research, start with…
The Fake Persona Test: I Roleplay as a 69-Year-Old Librarian to Find UX Bugs My Team Misses
I caught a critical signup bug three days before launch by pretending to be a 69-year-old librarian with trust issues.
Save Time and Money With a UI/UX Design Partner That Works
Founders love hiring. It feels like progress. A full-time designer on payroll? That must mean you're a real startup now.
UX Strategist: The Only Job Where Saying 'It Depends' Is Considered Expertise
The UX strategist's final deliverable was a 31-page PDF titled "Strategic UX Framework for Multi-Audience Dashboard Optimization." Page 8 had a Venn diagram with three circles: "User Needs," "Business Goals," "Technical Constraints."
I Wrote a Book About AI Sycophancy. I Didn't Use AI to Write It.
…UX/UI design practice and watching these patterns emerge in real product teams. Using AI to write a book about AI sycophancy would have missed the point. Writing…
Let's Not Build Design Portfolios for Algorithms – Build Them for Humans Who Hire
…(but good): Side projects or experiments Writing samples (if you care about UX writing or content design) Tools or systems you've built for yourself Unfinished work…
Social Media Marketing Essentials for Designers Who Hate Marketing
…UX writing fails. There's anxiety in the design community about AI, job security, whether skills still matter. But the data is clear: design thinking has never been…