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Ten years inside SaaS products generates opinions. Most content from a UI/UX design agency is written to rank, not to say anything.
This is the other kind – the patterns that keep showing up, written down before the next product makes the same mistake.
5 results, 1 more in the archive
Marketing Website Case Studies Lie - The Maths, the Mess, the Exit
…the noise: write a design RFP that filters for honesty. Marketing and website design projects fail because they're trying to solve the wrong problem. The problem…
Let's Not Build Design Portfolios for Algorithms – Build Them for Humans Who Hire
I rejected a designer last month whose portfolio had perfect case studies, consistent branding, and a clear CTA to "Request Full Deck."
UI/UX Design Outsourcing: The Hidden Costs Nobody Calculates
When $50/hour ends up costing more than $150/hour – the math nobody wants you to see.
Every UX Design Diagram I've Seen Is Overthinking It
Got on a call last month with a potential client. Series A SaaS company, 18 people, looking for design help.