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Simple Web Design: The No-Images Draft That Actually Converts
Sep 2, 2025

Simple Web Design: The No-Images Draft That Actually Converts

…away the theatre. My rule: write the page with no images first. Black text, white background, system font, one column. If it holds attention and gets the click…

Blog Post
UX Audit Checklist: 15 Signs Your Product Needs a Reset (Not a Redesign)
Jun 12, 2025

UX Audit Checklist: 15 Signs Your Product Needs a Reset (Not a Redesign)

…labelled "Integration endpoint" with no explanation of what it expected. Most of them assumed the feature wasn't relevant to them and left. Changing the label to…

Blog Post