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UX Audit Under 15 Minutes: The Brutally Honest Sanity Check
Aug 12, 2025

UX Audit Under 15 Minutes: The Brutally Honest Sanity Check

Most UX audits are long, expensive, and full of beautifully formatted reports you'll never read twice.

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Why Most Banking App UX Is Broken at £0 - and How to Fix It Fast
Sep 18, 2025

Why Most Banking App UX Is Broken at £0 - and How to Fix It Fast

Most banking apps look fantastic when the balance is healthy.

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Product Design Settings: Stop Building Settings Pages Where Users Change 5% of Options
May 29, 2025

Product Design Settings: Stop Building Settings Pages Where Users Change 5% of Options

…audited 47 SaaS products over two years. Tracked which settings users actually changed, which they ignored, and which confused them enough to email support. The…

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Design System Alternative: You Don't Need a Design System – You Need Modular UX
Jun 10, 2025

Design System Alternative: You Don't Need a Design System – You Need Modular UX

Every SaaS team hits the same wall around 10-15 features: the interface feels inconsistent, new features take longer, and someone suggests building a design system.

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Your UX Design Competitive Analysis Is Thorough, Accurate, and Completely Useless
Apr 13, 2026

Your UX Design Competitive Analysis Is Thorough, Accurate, and Completely Useless

The founder sent it the night before our first call. "Background reading," he said. "So we're not starting from zero."

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Dark Patterns in UX Design: What the Exodus Can Teach Us About User Liberation
Apr 15, 2025

Dark Patterns in UX Design: What the Exodus Can Teach Us About User Liberation

We're deep into Pesach season. A time of freedom, storytelling, and asking difficult questions.

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UX Design Principles: Stop Micromanaging Users Like Pharaoh
Apr 17, 2025

UX Design Principles: Stop Micromanaging Users Like Pharaoh

The final days of Pesach are about walking forward. Not escaping anymore – moving. Through the sea. Into the unknown.

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What UX Design Services Actually Look Like (Not What Agencies Sell You)
Jul 29, 2025

What UX Design Services Actually Look Like (Not What Agencies Sell You)

Series A fintech startup. $12M raised. Hired "top-tier" agency for complete product redesign. Six weeks, $85K, beautiful deck.

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AI UX Doesn't Exist (But AI Can Make UX Work Less Miserable)
Aug 19, 2025

AI UX Doesn't Exist (But AI Can Make UX Work Less Miserable)

Good UX is deciding what matters, in what order, for whom, under constraints you don't control. That's the job.

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When Your MVP UX Design Stops Being Scrappy and Starts Being Expensive
May 15, 2025

When Your MVP UX Design Stops Being Scrappy and Starts Being Expensive

A client came to me with 18 months of traction, 2,000 active users, and an MVP that looked like it was styled with inline CSS and prayers.

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UX Design Is a Great Career If You Enjoy Being Told You're Wrong by People Who Can't Draw a Rectangle
Dec 16, 2025

UX Design Is a Great Career If You Enjoy Being Told You're Wrong by People Who Can't Draw a Rectangle

Got an email last week from a design student asking: "Is UX design a good career?"

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