Argyle
Argyle delivers real-time, user-permissioned income and employment data straight from payroll systems helping lenders, fintechs, and enterprises make faster, more accurate decisions.
Their leadership and marketing teams needed a clearer, more compelling way to present their story to investors and clients.
We helped shape two focused decks with distinct narratives and refined visuals, and built a reusable slide design system their team can use and adapt internally.
Result
With the new investor and client decks, Argyle successfully secured further investment and brought in new clients - contributing directly to business growth. More than just a one-time asset, the slide system we created continues to support Argyle's team as they adapt and expand their messaging.
Today, they can move faster and communicate more clearly, without compromising design quality or brand integrity.
From Draft to Story: Building Narrative and Visual Direction
We began with working sessions alongside Argyle’s leadership and marketing teams to clarify the intent behind each deck and define what each audience needed to hear.
After aligning on the core message and structure, we developed a visual language that elevated the brand without straying from its identity.
Each slide was designed to deliver one clear idea at a time, using layout, hierarchy, and flow to guide the viewer through a compelling, easy-to-follow story.
Design system
In total, we designed over 100 custom slides tailored for both investors and clients. At the same time, we developed a modular slide system inside Google Slides, including reusable layouts and design components.
To future-proof the work, we also created a clear set of internal guidelines so that even team members without design backgrounds could confidently build new presentations without breaking consistency.
