Product UX
How the product behaves after sign-up: onboarding, flows, states, in-product copy, and UX debt.
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Good for: PMs, founders and designers who want to fix activation, reduce friction and stop “tiny” UX decisions from quietly killing usage.
I launched a new dashboard tab. No bugs filed. No complaints. No support tickets. My team celebrated: “Clean launch!” Three weeks later: 23% churn rate. The feature nobody complained about was the feature nobody used. They didn’t rage-quit. They just drifted away. Silent churn is the worst kind of failure. It doesn’t show up in…
I shipped a “Save draft” button that didn’t save drafts. For three months. The button looked active. It had hover states. It showed a success toast: “Draft saved!” It did everything except the one thing it promised – actually save anything. The backend wasn’t ready. The feature was planned. Marketing needed screenshots. So I left…
I redesigned Notion’s empty states without permission. Took me 4 hours on a Saturday. Notion didn’t ask. They probably don’t care. But I learned more in those 4 hours than I did in a month of client work. This isn’t a pitch. It’s not a teardown. And it’s definitely not spec work. It’s a reflex.…
