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May 15, 2025

When Your MVP UX Design Stops Being Scrappy and Starts Being Expensive

A client came to me with 18 months of traction, 2,000 active users, and an MVP that looked like it was styled with inline CSS and prayers.

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May 13, 2025

User Engagement Metrics Lie: Why Silence Is the Worst Feedback You'll Get

I launched a new dashboard tab. No bugs filed. No complaints. No support tickets. My team celebrated: "Clean launch!"

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May 1, 2025

This Button Does Nothing (And Your Users Definitely Noticed)

I shipped a "Save draft" button that didn't save drafts.

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Apr 24, 2025

Unsolicited Design Redesigns: Why Designers Can't Stop Redesigning Products Nobody Asked For

I redesigned Notion's empty states without permission. Took me 4 hours on a Saturday. Notion didn't ask. They probably don't care. But I learned more in those 4 hours than I did in a month of client w

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