We’re deep into Pesach season. A time of freedom, storytelling, and asking difficult questions. And as odd as it sounds, it’s also a perfect time to talk about dark patterns in UX design. Because the Exodus isn’t just a historical escape – it’s a metaphor for systems that trap versus systems that liberate. And too…
I rejected a designer last month whose portfolio had perfect case studies, consistent branding, and a clear CTA to “Request Full Deck.” It looked like every other portfolio I’d seen that week. Which was the problem. The work was fine. The presentation was polished. But I couldn’t tell how they thought, how they handled ambiguity,…
Award-winning. Passionate. Strategic. Driven. You’ve read that sentence before – probably on my old LinkedIn profile. And on 47,000 other designer profiles. It wasn’t a lie. But it also wasn’t helping. Zero DMs from potential clients. Plenty of recruiter spam for roles I didn’t want. I’m a designer. I’ve led product design across enterprise tools,…
Why We Built Our Blog on Hugo We finally launched our blog.Not because we had to.Not for SEO.And definitely not to churn out clickbait. We launched it because we’ve got things to say — and Hugo felt like the right place to say them. If you’re curious why we chose Hugo over the dozens of…
