Docs are presales. If they’re thin or hidden, your saas website is unfinished. In saas website design, docs and changelog are part of the product, not the footer. Here’s a simple truth most “marketing” Saas websites ignore: high‑intent visitors don’t believe headlines — they believe documentation. If I’m a CTO, a staff engineer, or a security‑minded…

Slow pages don’t just annoy people; they change their minds. A landing page isn’t a gallery. It’s a decision surface with a clock running in the background. Every extra 200ms is a chance for doubt to creep in, for a tab to steal attention, for a calendar reminder to win. Speed is UX. Treat it…

Good UX is deciding what matters, in what order, for whom, under constraints you don’t control. That’s the job. AI in UX can help, but it doesn’t do the deciding. Think of it as a tireless junior: fast, keen, occasionally delusional. Useful, supervised. I’m not anti‑AI; I’m anti‑theatre. I use AI in UX design every week, but…

I’ve lost count of the founders who’ve come to me after buying a “starter” or “small business” website design package. Same story every time: a tidy PDF proposal, a fixed number of pages, a timeline that fits neatly into a calendar, and a site that looks vaguely competent but somehow does nothing. Pretty. Punctual. Pointless.…

Most UX audits are long, expensive, and full of beautifully formatted reports you’ll never read twice. This isn’t that. This is the UX sanity check — the quick-and-dirty, seven-question sweep I use when I want to know if a product is healthy enough to survive the week. It’s not a replacement for a proper deep-dive audit, but…

Every product accumulates UX/UI debt — cluttered flows, unloved screens, ghost features no one uses but everyone’s scared to remove. But here’s the catch: fixing everything at once isn’t just unrealistic, it’s usually a massive waste of time. You don’t need a redesign. You need a triage plan. We once audited a SaaS dashboard so overloaded with icons, tooltips,…

Founders love hiring. It feels like progress. A full-time designer on payroll? That must mean you’re a real startup now. Except… most of the time, that hire ends up babysitting a Figma file for three months while the product spec changes fifteen times and your runway quietly dies. Here’s the truth: you don’t need a…

If you’ve ever opened a Figma file and wondered whether the designer actually met a developer in their life, this post is for you. Most of the time, “UI/UX design and development services” are treated like a relay race — design runs a few laps, then throws a bloated figma file over the wall and hopes for…

Quick story before we start. A few years ago, a startup hired a “top-tier” agency for a full UI/UX overhaul. Six weeks and a slick deck later, they launched. Two weeks after that, they were back — asking why their users still didn’t understand the product, why the bounce rate hadn’t changed, and why devs were…

If you need to message a developer to fix a typo on your homepage, your startup website is already failing you. It’s 2025. You’re a startup. You’re iterating fast, tweaking your pitch, updating your messaging weekly (or hourly). But your website? That’s frozen in time — a glossy WordPress monolith guarded by an agency, a…