I’ve lost count of the founders who’ve come to me after buying a “starter” or “small business” website design package. Same story every time: a tidy PDF proposal, a fixed number of pages, a timeline that fits neatly into a calendar, and a site that looks vaguely competent but somehow does nothing. Pretty. Punctual. Pointless.…
Most UX audits are long, expensive, and full of beautifully formatted reports you’ll never read twice. This isn’t that. This is the UX sanity check — the quick-and-dirty, seven-question sweep I use when I want to know if a product is healthy enough to survive the week. It’s not a replacement for a proper deep-dive audit, but…
Every product accumulates UX/UI debt — cluttered flows, unloved screens, ghost features no one uses but everyone’s scared to remove. But here’s the catch: fixing everything at once isn’t just unrealistic, it’s usually a massive waste of time. You don’t need a redesign. You need a triage plan. We once audited a SaaS dashboard so overloaded with icons, tooltips,…
Founders love hiring. It feels like progress. A full-time designer on payroll? That must mean you’re a real startup now. Except… most of the time, that hire ends up babysitting a Figma file for three months while the product spec changes fifteen times and your runway quietly dies. Here’s the truth: you don’t need a…
If you’ve ever opened a Figma file and wondered whether the designer actually met a developer in their life, this post is for you. Most of the time, “UI/UX design and development services” are treated like a relay race — design runs a few laps, then throws a bloated figma file over the wall and hopes for…
Quick story before we start. A few years ago, a startup hired a “top-tier” agency for a full UI/UX overhaul. Six weeks and a slick deck later, they launched. Two weeks after that, they were back — asking why their users still didn’t understand the product, why the bounce rate hadn’t changed, and why devs were…
If you need to message a developer to fix a typo on your homepage, your startup website is already failing you. It’s 2025. You’re a startup. You’re iterating fast, tweaking your pitch, updating your messaging weekly (or hourly). But your website? That’s frozen in time — a glossy WordPress monolith guarded by an agency, a…
This post isn’t just a rant — though there will be ranting. It’s a spoiler for every team that’s ever said: “Let’s just do a quick design audit” with the same energy as someone saying “I’ll just Google the symptoms.” So, you’re staring down sluggish conversion numbers, vague user complaints, or an executive Slack message…
This post isn’t a polite reminder. It’s a cautionary tale. A reflection, really — on every well-funded, well-intentioned product team that hired UI/UX designers… and then slowly suffocated them in a pile of Slack threads, Notion checklists, and “just a quick thought” Figma comments. Let’s call it what it is: pixel micromanagement with a smile.…
Conceptual design isn’t your brand’s Pinterest board. It’s the first brutal stress test your product will ever face. Most teams treat it like a chance to pick some fonts, shuffle a few colours, and pat themselves on the back for being “visionary.” But that’s exactly how you end up with a pretty coffin for a…
