Blog
Social Media Marketing Essentials for Designers Who Hate Marketing
https://open.spotify.com/episode/5C8vK7nsbZA0yBFj2KWnc5?si=Kaf-K6YQSsifNcDlmvJz0Q
Why I Only Design Mobile Apps for One Type of Client Now
After designing mobile apps that made everyone miserable, I figured out which clients are worth the headache.
The UI UX Design Skills Lie That's Bankrupting Designers
If you need seventeen different skills just to get an entry-level job, maybe the problem isn't your qualifications.
Why Most Banking App UX Is Broken at £0 - and How to Fix It Fast
Most banking apps look fantastic when the balance is healthy.
Marketing Website Case Studies Lie - The Maths, the Mess, the Exit
When "make it pop" meets "increase conversions by 400%" — spoiler: math doesn't work that way either.
The Harsh Truth About UX Design in Education (and Why It Fails New Designers)
Your beautiful portfolio won't survive first contact with a real stakeholder meeting.
The UX Iceberg Problem: When Research Becomes an Excuse
If you've been researching the same problem for three months, you're not being thorough — you're being scared. There's a special kind of hell reserved for product teams drowning in UX iceberg syndrome
Why UX and Marketing Keep Failing – and How to Fix It with Backwards Campaigns
If the demo can't prove the headline in 60 seconds, change the headline.
Simple Web Design: The No-Images Draft That Actually Converts
Everyone says they want simple web design. Then they brief a carousel, three gradients, abstract shapes, and a brand film with soft-focus office plants.
Your SaaS Documentation Is Presales. Treat It Like One.
Marketing automation SaaS. 42 employees. Series A closed. They hired an agency to redesign their website — recommended, SaaS portfolio, $18,000 for a six-week engagement.
AI UX Doesn't Exist (But AI Can Make UX Work Less Miserable)
Good UX is deciding what matters, in what order, for whom, under constraints you don't control. That's the job.
The Ultimate Design Package Alternative for Proven ROI
I’ve lost count of the founders who’ve come to me after buying a “starter” or “small business” website design package. Same story every time: a tidy PDF proposal, a fixed number of pages, a timeline t
UX Audit Under 15 Minutes: The Brutally Honest Sanity Check
Most UX audits are long, expensive, and full of beautifully formatted reports you'll never read twice.
The Painful Truth About UX/UI Debt (And the Essential Fixes to Start Now)
Every product accumulates UX/UI debt. Cluttered flows. Unloved screens. Ghost features no one uses but everyone's too scared to remove. The digital equivalent of that junk drawer in your kitchen — you
Save Time and Money With a UI/UX Design Partner That Works
Founders love hiring. It feels like progress. A full-time designer on payroll? That must mean you're a real startup now.
UI/UX Design and Development That Developers Actually Love
If you've ever opened a Figma file and wondered whether the designer actually met a developer in their life, this post is for you.
What UX Design Services Actually Look Like (Not What Agencies Sell You)
Series A fintech startup. $12M raised. Hired "top-tier" agency for complete product redesign. Six weeks, $85K, beautiful deck.
The Real Cost of Startup Website Design and Development Nobody Tells You About
Got an email at 3:47 AM last Tuesday.
What Design Audits Aren't (Stop Calling Them That)
Got an email Tuesday morning.
You Hired a UI/UX Designer. Now Let Them Do Their Job.
This post isn't a polite reminder. It's a cautionary tale. A reflection, really — on every well-funded, well-intentioned product team that decided to hire a UI/UX designer... and then slowly suffocate