Design · Page 2
Why UX and Marketing Keep Failing – and How to Fix It with Backwards Campaigns
If the demo can't prove the headline in 60 seconds, change the headline.
Simple Web Design: The No-Images Draft That Actually Converts
Everyone says they want simple web design. Then they brief a carousel, three gradients, abstract shapes, and a brand film with soft-focus office plants.
Your SaaS Documentation Is Presales. Treat It Like One.
Marketing automation SaaS. 42 employees. Series A closed. They hired an agency to redesign their website – recommended, SaaS portfolio, $18,000 for a six-week engagement.
Landing Pages Fail When They Look Good But Load Slow
Slow pages don't just annoy people. They change their minds.
The Ultimate Design Package Alternative for Proven ROI
I've lost count of the founders who've come to me after buying a “starter” or “small business” website design package. Same story every time: a tidy PDF proposal, a fixed number of pages, a timeline that fits neatly into a calendar, and a site that looks vaguely competent but somehow does nothing.
The Painful Truth About UX/UI Debt (And the Essential Fixes to Start Now)
Every product accumulates UX/UI debt. Cluttered flows. Unloved screens. Ghost features no one uses but everyone's too scared to remove. The digital equivalent of that junk drawer in your kitchen – you know it's a mess, you just don't know where to start.
Save Time and Money With a UI/UX Design Partner That Works
Founders love hiring. It feels like progress. A full-time designer on payroll? That must mean you're a real startup now.
UI/UX Design and Development That Developers Actually Love
If you've ever opened a Figma file and wondered whether the designer actually met a developer in their life, this post is for you.
The Real Cost of Startup Website Design and Development Nobody Tells You About
Got an email at 3:47 AM last Tuesday.
What Design Audits Aren't (Stop Calling Them That)
Got an email Tuesday morning.
Empty State Design: Why Your Product's Empty States Matter More Than You Think
Most products I audit have great onboarding flows, polished dashboards, carefully designed settings pages.
What SaaS Website Designers Get Wrong (And How to Fix It in 8 Seconds)
There's a quiet crisis in SaaS website design. Too many teams have traded clarity for theater. Instead of sites that inform, we get sites that perform – full of gradients, animations, and positioning so vague it might as well be lorem ipsum.
"Maybe Later" Is the Most Expensive Button in Your SaaS User Onboarding
"Maybe Later" appears on modals, product tours, feature announcements, onboarding flows. It's the soft opt-out – a peace offering to the overwhelmed new user. A UX safety valve.
UX Audit Checklist: 15 Signs Your Product Needs a Reset (Not a Redesign)
You've been shipping. The roadmap is moving, features are live, users are paying. But somewhere in the last few months the product started feeling... thick. Not broken – functional. Just harder to use than it needs to be.
SaaS Pricing Page Design: I Audited 31 SaaS Pricing Pages. Here's What Kills Conversion.
47 features. That's the average number of features listed in a SaaS pricing page comparison table across the 31 pages I've audited over three years. B2B companies, $500K to $50M ARR.
User Onboarding: I Skipped Our Best Feature in Onboarding – 73% Never Found It
I spent 6 weeks building a feature that saved users 40 minutes per week.
SaaS Website Design Mistakes: Who Are You Actually Designing This Homepage For?
I audited a SaaS homepage last year that took three paragraphs to explain what the product actually did.
UX Writing Best Practices: Stop Whispering – Confident Copy Builds More Trust
I rewrote an error message last month. Changed it from "Oops! Something might've gone a teensy bit wrong 🙈" to "This failed. Here's why."
UI/UX Audit: I Found 47 Dead Features in One Product (Here's How to Audit Yours)
I ran a UX audit on a SaaS product last year. The founder wanted a redesign: "Everything feels cluttered. Users get confused. We need to start fresh."
User Engagement Metrics Lie: Why Silence Is the Worst Feedback You'll Get
I launched a new dashboard tab. No bugs filed. No complaints. No support tickets. My team celebrated: "Clean launch!"